Boosting Sales with Flash Technology

• Download a free copy of Macromedia Flash Player 5.0 from Macromedia's official website.

• View these four flash presentations:

• Worldprofit
• Fighter Combat
• Cash Comes Easy
• Tom Brenneman

• Examine your own website.

Now, let's delve into the article.

Breaking Through the "Blase Barrier" with Flash

The reason we asked you to examine your own website while viewing some of the most engaging flash productions created by Worldprofit Design Services is simple. Flash technology is relatively new, and it's likely that your website doesn't currently utilize it. This wasn't an issue when flash didn't exist, but now it's a game-changer in online marketing.

As a marketer with 25 years of experience, my primary goal has always been to capture the attention of potential customers and prompt them to respond. This objective remains constant, but the methods to achieve it are continually evolving. Currently, flash is the most effective online tool for delivering a compelling, captivating, and energizing message that is centered around the client.

When you compare a standard, static website with a site that uses flash, the difference is stark. Flash technology significantly enhances the user experience.

The Power of Flash in Marketing

Consider the "fighter combat" example provided earlier. Which website is more likely to prompt people to fill out a form expressing interest in an exhilarating jet flight with Air Combat Canada? A static site with information, or a flash site that engages the user's senses and generates a feeling of excitement and action? The answer is clear.

But what if your product isn't as thrilling as a 500-mile-per-hour jet flight? Can flash still benefit you? Absolutely!

Even if you're selling something as mundane as garden tools, flash can transform these ordinary items into an eye-catching, heart-pounding experience. Flash can make plants grow right before your eyes and turn garden tools into world-changing instruments. In short, flash can transform a garden-variety experience into a thrilling, benefit-driven action.

The Three Elements of Flash: Copy, Music, and Graphics

Flash is composed of three essential parts: copy, music, and graphics. Each one must work in harmony to produce the desired results.

Copy

I wrote a book many years ago, "Cash Copy: How To Offer Your Products And Services So Your Prospects Buy Them.. NOW!" (Details at Jeffrey Lant's website). This book is based on the revolutionary principle that everything you send to a prospect must be about that prospect, not about you.

I have now applied these principles to the creation of flash presentations. Yes, I write many of them myself. (You can see more of my work at Winners World).

The point is a flash presentation must be a customer-centered presentation. It must be about the customer, appeal to the customer, motivate the customer to ACT NOW!

Music

Did you listen to the music in the flash presentations I asked you to review? Maybe not consciously but your brain and body certainly felt it!

Flash music is a minor art form all its own. But to a marketer, someone in the business of motivating people to act, it's most important.

Graphics

The word "flash" comes from the graphics which are used. These graphics (evolving rapidly even at this moment) focus on movement. The job of flash overall is to motivate a prospect to take action. The job of the graphics specifically is to make this happen as soon as possible.

Worldprofit Design Services: The Best in the Business

Flash graphics are so new you may not have known about them before reading this article. There are, right now, very few design establishments on earth which can use flash, much less harness all three essential elements -- words, music, and graphics -- to create the knock-out presentation that moves mountains -- and prospects! Fortunately, Worldprofit Design Services is one of them.

The Cost of Flash

By now, you already know you want flash on your site. Once people compare what they've got to the client-centered brilliance of flash, they want flash. I'm sure you want it, too. But what, you want to know, does it all cost?

Here Worldprofit shines. Worldprofit, Inc. is a Canadian corporation based in Edmonton, Alberta. Why are we there? Because it costs only a fraction to run an Internet business in Canada of what that same business would cost in the United States. Yet the quality of the workforce, their level of education and sophistication and their work habits and poise with dealing with customers are superior.

What Are You Waiting For?

Unless the blood runs thin in your veins, you've been motivated by the flash presentations you've seen in this article. Equally, in your heart of hearts, you know that your current, immobile, stationary site is not as remotely comparable or motivating as what you've seen today.

So, what's it to be? Sit there and let yourself and your non-moving site become completely outmoded while smart people worldwide work with us -- with me -- to get a flash presentation which blows the competition away? Or will you act -- right this minute -- to see what we at Worldprofit Design Services can do for you, the flash we can create for you?

If you're ready to engage your prospects and get them to ACT now, we're standing by to help you do it with a cutting-edge client-centered flash presentation.

Just mailto:customerservice@worldprofit.com w/ "I want a flash presentation now!" in the subject. Include your name, company name, telephone, what you sell, current site URL and budget.

We're standing by to help you right now, to ensure that you make MORE SALES IN A FLASH!