Importance of Social Media - Why Your Business Needs Social Media

The importance of social media should never be overlooked as part of your strategy in building your business online. So many people are using social media and most are getting it so very wrong. They are failing not because of their company or comp plan but because they are promoting the company and comp plan.

With so many avenues to get your message out to people you are spoilt for choice so you really need to have a good understanding of how to get the most out of social media. You can use video, article writing, blogs and social networking sites to post your content and meet new people.


Nearly 20 years ago we didn’t have anything like social networking online and people built their business face to face at hotel meeting and home parties. It was very difficult to build a global business as everything had to be done through word of mouth.

Today we can talk to people all over the world using the different methods available to us. You can set up any number of social media accounts and connect with like minded people. The importance of social media is such that many people rely on it as their sole platform for generating traffic.

While this is a good thing, you need to use social media to its full advantage, by having a blog as your central hub, using video and articles with links all pointing back to your blog. Through the use of social networking sites your content can be found with relative ease.

You should be using many different outlets for your social media strategy. Do just stick to Facebook and Youtube as your account may get shut down one day and all your work and content is gone. Also the sites themselves may disappear, however that is very unlikely but you never know.

This is why it is so important to have your own self hosted blog where you direct all your traffic too. One of the reasons why so many people fail online is because they are relying on other social media sites which they don’t own. They end up losing their accounts and having to start over again.


The importance of social media is that you can connect with new people and build relationships with just about anyone who is online. You can distribute your content for free to a wide and massive audience. You can target your market so well and even become a celebrity online.


The importance of social media in your business is that it can make or break your business. It is not just some toy your kids play with but a working tool that if used correctly can generate you a massive and passive income.