The impact of meta tags on your website's ranking is a topic of ongoing debate. With a multitude of factors influencing a website's placement, meta tags are not the sole determinant of your site's ranking. However, they can play a significant role if used correctly. This article will guide you through the process of adding meta tags to your website, even if you're not familiar with HTML.
While it's true that some search engines do not support meta tags, their potential benefits make them worth considering. Properly constructed meta tags can enhance your chances of achieving a favorable listing. If you're not comfortable with HTML, you might want to seek assistance in adding tags to your webpages. However, the process is relatively straightforward and doesn't require extensive coding experience.
To begin, open your coding in a text editor like Notepad. Your tags should be placed within the <head> tags. Here's what it should look like:
<HTML> <HEAD> <TITLE>Your Site's Title</TITLE> Enter meta tags here. </HEAD>
Start by adding the keyword tags. Spend some time identifying the best keywords for your site. A useful resource for this is GoTo's keywords suggestion page. Enter your main keyword, and it will generate a list of relevant keywords and their search frequency in the past month.
The first step is to choose a compelling title. Most search engines index between 80 - 120 characters, so ensure your title doesn't exceed this limit. The title carries significant weight in determining your placement, so use your best keywords. However, avoid repeating them.
<TITLE>Keyword 1, Keyword 2</TITLE>
Always include title and description tags. If you don't, a title and description will be generated for you, which may not accurately represent your page. Most search engines use about 150 - 300 characters of a description tag, so aim for around 200 characters.
Your description tag should be coherent and engaging. Include your main keywords, but avoid excessive repetition. Your description should read naturally and entice search engine users to visit your site.
<META NAME="description" CONTENT="Type description in-between these quotation marks.">
In your keyword tag, list the main keywords people will use to find your page. Since some search engines are case sensitive, consider adding your keywords in both lower and upper case. You might also want to include common misspellings.
<META NAME="keywords" CONTENT="Your keywords go in-between these quotation marks.">
The best way to separate your keywords—using commas or spaces—is a matter of debate.
While meta tags can enhance your page's position, they won't guarantee a top 20 ranking. Some search engines don't even support meta tags, which is why it's crucial to use your keywords strategically throughout your page.
Place a keyword in a heading tag at the top of the page and in the first few lines of the first paragraph. These areas carry significant weight in determining your ranking. They are also typically displayed as your description, so make them compelling to retain your reader's attention.
Search engine ranking algorithms are constantly evolving, making them challenging to decipher. Software like "Web Position," "Position Agent," and "GRKda GRSoftware Keyword Density Analyzer" can be helpful.
For more detailed information on search engine placement, visit Bruce Clay and Search Engine Watch. You can also seek expert advice from search engine forums like Seektronic and Market Position.
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