Teams worked on understanding how a page is ranked and how the spiders searched contents to get the best results. The development was drilled down to a scientific formula where in anyone who had this knowledge of how it works could churn out the content. This is when all teams decided to change the way a page would get ranked or rated into the first page of a search engine. Initially it was also based on number of clicks that one would get on a website. There came a time when people were getting paid to just click on multiple links. This was a clear manipulation and never gave a result what people required.
This was one of the major factors search engines stopped publishing on the various methods how a page would get ranked. This is when all the companies started realizing even without having being ranked on top a page could still come up on the 1st page of the search engine. Amazing isn’t it now that is called a curve ball. When least expected it turns and completely changes the outcome of the game.
Here is what should be expected going forward as far as SEO is concerned.
When all these things have been kept in mind and the necessary changes made, that’s when websites start getting traffic that is meaningful. The audience that come in would be not just for one time but repeated visitors.
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