This article suggests the use of virtual tours as a feature to help retain traffic on your website.
Now that you have invested in avenues to get viewers to your site… let us help you keep them there! There are many approaches to this, but the most advantageous method is to have an attention retaining media linked to your home page. Our vote goes to “The Virtual Tour”.
If one is on your site, then one is not on your competitors’. Retaining business or securing new business is directly related to the amount of time a viewer spends on your website. It also boosts your SEO. Internet effectiveness has matured, or should we say internet users have matured. A viewer no longer stumbles upon your website because they are bored. They are there because they are in the market!
So let’s say that Bill is willing to spend 2 minutes looking for a great restaurant. He checks your site first. (Congrats) He is allured by a virtual tour link. He notices all the great features, explores the interactivity, plays with a couple of the buttons, and last but not least, he determines that he likes what he sees. He then checks the logistics such as location and hours. Sale! Bill is so impressed with what you had to offer, he has no need to look further. Your virtual tour has played not only a salient role in impressing the newly acquired client, but also in keeping him from bringing his business to others.
There are many reasons to have a virtual tour, but a virtual tour’s biggest weapon is that it is an attention retaining mechanism. Keep someone’s attention this day and age will return great rewards and successes. Every second counts, and pictures are worth a thousand words.
