Pay Per Click Search Engine Marketing - Starting A Campaign

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Pay Per Click Search Engine Marketing - Starting A Campaign
By Martin Lemieux - Smartads President

Pay per click advertising is an on-going and growing arsenal for all
entrepreneurs world wide. Whether your have a small business or a large
business, buying a search engine placement is definitely the way to go.

Why fight a never ending battle against some of the worlds best
webmasters who have years of experience and are deticated to search
engine placement 24 hours a day, 7 days a week?

Don't fight the battle, win the battle by utilizing pay per click search
engine marketing!

1st Thing 1st: Testing Your Market Place...

If you've never attempted a pay per click campaign, a good idea is to
start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for.
There's no better place to test that out by going to Google. Google
allows you to pay for a small ad off to the right within a small green
box.

Huh? If you've never seen these small ads within Google, go to:
http://www.google.com

If you type in "web design" in google's search engine, you will no doubt
get the regular results on the left, as well as a list of small ads off
to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; "Place
your ad here". Another route is by going here: http://adwords.google.com

Please do yourself a favor and deticate yourself to a small ad within
Google in order to learn the ropes and utilize an inexpensive way to
some fabulous research information.

You'll want to determine how much you are willing to pay for 1 month. It
could be as low as $20, but I recommend starting out with $50.00 to
start your 1st campaign.

Try coming up with an ad that's catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!
Legal Services in Ontario
legalservices.com

After that you need to predetermine the "Key Phrases" you think that
your potential clients are typing in Google when it comes to your
product or service.

EX. "Legal Services".

When Google asks you to enter your key words or phrases, you might want
to try entering something like this....

1. Legal Services
2. Lawyers in Ontario
3. Law Services
4. Lawyer Services
5. Lawyer Services in Ontario

Try using as many as you can think of... Google will later show you the
most popular key phrases compared to the key phrases that don't work at
all.

Please Note: I am using Google's Adwords as an example because of how
easy it is to log into your account at any time and check to see how
many people have seen your ad and how many people have actually clicked
on your ad to visit your site.

Once you've entered your "Key Words & Phrases" now you're going to be
asked to enter the maximum amount of money you want to pay every time
someone clicks on your ad.

Ex. If someone searches "Legal Services", you enter that you will pay a
maximum of 0.07cts per click.

This will give you a pre-qualified potential client for 0.07cts.

Let's move on a little now..

Assuming that your ad is all set up and already on the way. Now you can
return to Google, log into your account and see how your "Key Words &
Key Phrases" are performing with your campaign.

It might read something like this....

1. Legal Services -- Ad was viewed 2000 times -- Clicked on 100 times.
2. Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on 9 times.

Now you will get a much better understanding at what your potential
clients are searching for and what they are actually clicking on.

KEY NOTE: Try to experiment with this as much as possible and as quickly
as possible so you can really begin your Pay Per Click Search Engine
Marketing.

Are you ready???

Now that you have your predetermined key words of phrases you want to
use, you can now start looking into pay per click campaigns. Per per
click search engines are a little different compared to the Google
Adwords because instead of getting a small ad off to the right you are
now going to bid on actual search engine placements.

1st thing you want to do is to visit a pay per click search engine. For
instance, you might want to visit: www.goto.com or www.lycos.com or any
other pay per click search engine online and test your new key words to
determine what the top placements are paying for those spots.

Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc
search engine and look at the top placements! It should read something
like this...

5) Legal Services.com
Our firm is dedicated to helping you win your case each and every time.
Cost: $0.10

The key is to look at the cost. The cost is what "Legal Services.com"
was willing to pay for the 5th search engine placement.

And there you go, you now have the basic knowledge to plan out a pay per
click campaign. Always remember to lay out how much you are willing to
commit to your search engine campaign and keep yourself to it.

I recommend to all my clients to atleast master the Google Adword
program. Google's search engine is the #1 hotspot on the internet for
potential clients, why not get a slice of the pie!

Good Luck To All!

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