In the digital age, expanding your online presence to reach international audiences can significantly boost your income. However, half of the world's internet users may not be able to find your website due to language barriers. This article will guide you through the process of making your website accessible to non-English speaking users, tapping into a vast, untapped market, and ultimately, increasing your online income.
Firstly, it's important to understand why a significant portion of the world's internet users can't find your website. According to various reports, half of the world's internet users either don't speak English or prefer to search the web in their own language. When they use a search engine, they input their search terms in their language, not English. This means they can't find your website because your keywords aren't translated into their language.
They often use localized search engines that index words in their language and translation tools that translate English web pages into their language as they browse. Despite the world having thousands of languages and dialects, 97% of the world speaks just 24 languages. Websites like Oracle.com provide a comprehensive list of these languages.
The potential of foreign markets is immense. For instance, in the Latin world, Brazil is the largest single market, speaking Portuguese. Additionally, approximately one out of every nine people in the USA are Spanish speakers. The German market is large, wealthy, and high-tech, with a significant proportion of bilingual users who primarily search and browse in German. The French-speaking world is even larger, with about 150 million people spread around the world in many francophone countries.
The Asian market is phenomenal. Some researchers estimate that by 2007, the dominant language on the Internet will be Chinese. Even today, Asian users make up a significant portion of all online users. Japan, the second largest economy in the world, is non-English speaking.
To tap into these markets, you need to follow a three-step process.
Firstly, compile all your keywords in English. Once you have this list, use free online translation sites to translate your list into all the necessary languages. Start with French, Spanish, German, Italian, Portuguese, Japanese, Chinese, and Korean.
Next, incorporate these translated keywords into your site. You can insert these translated keywords into your site pages' title tag, Meta keywords and description tags, body text, and headlines. Alternatively, you can create pages for each language.
Finally, submit your new multilingual site to not only the usual English search engines but also to the foreign search engines. Many of the big English engines have localized editions, and if they don't, they still index foreign language pages.
In conclusion, expanding your online presence to reach international audiences is not as daunting as it may seem. With the right strategy and tools, you can tap into a vast, untapped market and significantly boost your online income.
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