About Adidas

In order to allow people in Changchun to experience outdoor activities, the opening scene was changed into the outdoor experience center of Adidas after the opening ceremony. The experience center provided consumers with outdoor rock climbing and bouldering, waterproof performance experience and a series of other interesting challenges. Adidas's outdoor commemorative gifts can be obtained by consumers who are able to complete the whole journey. The managing director of Adidas Group's Chinese region called Mr. Colin Currie said: "We are vey excited that we can develop Adidas '2012 light and fearless' sport in core regions of Chinese sports market".
It was fully confirmed by us that this time's outdoor expansion activity in China is going to bring us a great promotion to the "2015 strategy". Our primary strategy in the development of Chinese market is to create and enhance Adidas brand. In this way, Adidas brand can infinitely close to consumers. Adidas has been committed to providing outdoor athletes and enthusiasts all over the world with leading products and equipments. It will help them challenge the outdoor extreme sports. What is more, the sports spirit of "full investment" will be experienced by them, and they can challenge and surpass themselves continuously.
Since September 15, Adidas outdoor specialty stores also will enter some cities, such as Shenyang, Changchun, Hangzhou and Xi'an. Moreover, Adidas will promote tours of road shows in Shuang Yashan, Changchun, Harbin, Shijiazhuang, Tianjin, Wuxi and other six cities. It will make local consumers experience Adidas Terex's "light and fearless" on the scene. At present, Justin Bieber has turned out to be one of the hottest superstars in the European and American pop music circle when we mentioned Justin Bieber, who was the music golden boy. He knows everything, no matter it comes to the creation of songs and lyrics, drumming, dancing, and playing the piano and other aspects. In addition, the most significant thing can be seen is that he is handsome in his appearance.
But what we will talk with you next is the cooperation issue between him and Adidas NEO. Justin Bieber has been signed as the spokesman all over the world, and this was announced by the official officially on the basis of the latest news. The contract will be fulfilled and will not be terminated until 2014. The golden shoes of customized version has been deliberately released by Adidas NEO for Justin Bieber for the sake of celebrating this historical moment, which can not be forgotten. And Adidas NEO also launched a competition activity called "Find My Gold Shoes". We heard that this shoe style not only can be obtained with a chance by winners, but also can stand a chance to meet Justin Bieber face-to-face with no distance in the meantime. You can go to Adidas NEO's official Face book to check detailed information if you like it.