Do You Like Winning Running Sneakers through Breaking Ices

On April 11, 2012, Adidas running officially released the 2012 new Colima Cool Refreshing Breeze series of running shoes. Yao Chen who was a famous actor and Zou Shiming who was the winner of Beijing Olympic boxing were invited together to open the trip of the full 360-degree cool breathable running of Adidas's new season. In Adidas's one hundred stores, the breaking ice and winning cool breeze running shoes interactive activity is going to be promoted from April 14, and they would like to invite consumers nationwide to participate in.

At the same time, the upcoming on-line Adidas "Raiders of the Lost Ark"mobile game is likely to provide a rich and interesting cool running experience for runners. This series of marketing activity is the detailed demonstration of Adidas "make full efforts" brand concept on running sport. It aims to promote the 360-degree cool and breathable running, a kind of healthy and active lifestyle to be developed and popularized in domestic area.

Adidas 360-degree breathable and cool running release conference began with a propaganda film, which was jointly shot by the international superstar David Beckham, NBA "the most valuable player" Derrick Rose, "the world football player" Ligonier Massey, the Olympic "Asia boxing champion" Zou Shiming and a queen of the song circle, Katie perry. In the press conference, Zou Shiming and Yao Chen these two stars have highly praised the Colima Cool refreshing running shoes. They did not hesitate as well even though they faced the frozen running shoes. In the end, they each gave full play to their own strong points to break the ice successfully, and then received the Adidas Colima Cool Fresh Ride fresh breeze running shoes as they wished.

Zou Shiming also shared his shooting experience of the propaganda film on the scene. He said: "It is an unforgettable experience to cooperate with superstars from different areas this time". "This set of propaganda film will encourage more people to participate in running sport, and to experience the infinite pleasure it brings". "When shot the film, I was fortunate to feel the refreshing breath running shoes of the new Colima Cool ahead of time, which kept my feet dry and comfortable all along", added him. The new season Adidas refreshing breeze running shoes deserve to be owned by each person who loves running.

The endorsement squad with lots of stars perfectly interpreted the brand spirit of Adidas "try your best", and it encouraged the world's young people to totally devote to the 360-degree breathable and cool running rank and explored the running pleasure. Adidas performance department's vice president Jenks Meyer said: "We are very pleased to continue to write the classic legend of Adidas Colima Cool, and bring sports enthusiasts with new refreshing breeze series running shoes". All people tried their best to create this classic style, which is appropriate for different levels of running enthusiasts, and they will enjoy a more comfortable running process with it.