Gatorade Bets With Rare National Endorsement Deal and Rising MLB Star Fernando Tatis

Pretenders to the throne have come and gone, but  the solution   could be  a 21-year-old, bat-flipping Dominican who favors frosted dreadlocks, flashy socks, mirrored sunglasses and unbuttoned baseball jerseys and can’t stop dancing or smiling on the diamond.

Fernando Tatis Jr. has played but  a full season’s worth of MLB games but may already be  the foremost  electrifying player  within the  sport. He’s now filling Jeter’s shoes off  the sector   because the  newest athlete on the endorsement roster at Gatorade, where he’ll pitch the brand’s Bolt24 line of products under a multi-year deal.

Jeff Kearney, Gatorade’s global head of sports marketing says “We feel pride ourselves on working with athletes who are championship caliber and are aspirational  for teenagers ,”. “The Bolt24 is breaking some new rules for us, and Fernando  may be a  person who is creating his own rules of  the sport .”

Tatis is the son of great MLB player his father played 11 years in MLB, joins NBA star Damian Lillard and up-and-coming golfer Matthew Wolff as Bolt24 athletes. The trio  are going to be  famous  during a  national TV and digital marketing campaign that kicks off next week  to market  the low-calorie drink,  aimed toward  athletes for around-the-clock hydration, with a caffeinated version and one with antioxidants.

It is the newest endorsement for the  San Diego  Padres shortstop, who broke into the majors in 2019 and drew national attention in August for hitting a  slam  on a 3-0 pitch, breaking  one among  baseball’s “unwritten rules.” His other deals include Adidas, Hyperice, Mizuno gloves and Victus bats. PepsiCo-owned Gatorade works with several baseball players on a regional basis, but Tatis joins Jeter and Bryce Harper  because the  only players with national Gatorade endorsement deals over the past  20 years .

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