Shopping Malls Were Trying Their Best to Introduce Big International Worldwide Brands

Sep 26
06:17

2012

LIE PLIAN

LIE PLIAN

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For the sake of supporting face engineering, cosmetics usually are put on the first floor. In order to introduce the first lines, each brand start to compete with each other on brands. For improving the company images, Parkson transformed its displays. In Wuxi market, there appeared a first-rate brand, and its purpose was to occupy more market shares.

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People all said that the first floor was the face engineering of a mall. In addition,Shopping Malls Were Trying Their Best to Introduce Big International Worldwide Brands Articles cosmetics counters were almost always used to "impress someone". Just due to the reason of this; marketplaces try their best to keep on introducing big brands. Especially when it entered into the light off-season of the year, major shopping malls in XiCheng made full use of every minute to continuously renovate the "vanity project" before there comes the peak season. It was learnt by reporters from interviews that due to some big brands' beginning to move, nowadays in Wuxi, if you wanted to know some fist line brands who opened over three counters, there was nearly ten.In interviews, reporters learnt that more than one month has been spent in order to renovate Parkson, and the first floor would be officially unveiled in recent days. When compared to the past, the new display that was renovated this time would not only allow each brand to better show their own images, but also would adjust some cosmetic brands. The stores were brightened a lot seeing from the level of the shopping environment. What's more, there was an increase on the height of the storey, which left human beings the transparent light and spacious impression. In Wuxi Yaohan, in the meantime, a well-known French high-end cosmetic brand called Sisley opened its counters as well.Reporters saw on the scene that white and green tone rendering plant provided a fresh atmosphere. The simple design, the humanizing regional distribution and the user-friendly decoration all gave people a kind of bright, clean and simple feeling, but with no lost of luxurious feeling. It was understood that it was the third counter that this brand opened in Wuxi after the opening of the Great Eastern Department Store and Parkson.It was said by one industry source that from the strict sense, this brand was not in the rank of the big international line. However, because of its product value and good reputation, its status has always been ranked the first phalanx. "High-end shopping malls all wish to introduce it". There were relatively strict conditions when these brands were introduced into shopping malls. If there was no one who can meet their positioning, it would be hard for them to move even if the location was good.According to information, there was not a long time when this brand entered into the market of Wuxi. It began to step into the market of Wuxi in 2008. "They are very optimistic about the Wuxi market, at the same time, they also want to seize more market share", said stakeholders of the shopping mall. It was likely to take a long time if you want to invite a big international cosmetics brand to our market. But now, with the deep excavation of the spending power of Wuxi people, in addition to the gradual saturation of first-tier cities markets, the first-line big-brand cosmetics began to transfer their sights to Wuxi. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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