Store of Adidas Will Be Opened in China

As the spigot of Germany sports brands, Adidas started its outdoor products sectors in 1991, in spite of its advantage of the largest sales network in the world, its outdoor products business for years has not been so prosperous. The latest news revealed that Adidas soundly announced that it would open its first outdoor shop in China.

For this, the manager of the Adidas outdoor products sector Rolf Reinschmidt said in the interview that "Adidas' sale performance was good , with sales of 300 million Euros, the same year increased by 40% in the last year. And I believe that the setting up of Adidas outdoor sports stores will contribute a lot to its plan of entering the outdoor market across the board .

Except Adidas, a stock company with the main business of sports shoes sole research and development, production and sales - Taiya will also invest a lot in its subsidiary of the construction of the RAX outdoor sports brand project, the investment for which is estimated 46.4988 million Yuan, of which the software and hardware facilities cost 6.38 million Yuan, the current funds is 40.1188 million Yuan. Similarly, Lung Tak
Group whose origin is in the field of foreign trade processing with its new established outdoor equipment in the name of the brand, convened dozens of partners across the country to negotiate so as to alter to the domestic outdoor equipments market.


In fact, Taiya and Lung Tak's bullish on outdoor sports market at the same time not a spur of the moment. As early as in June of this year, Taiya shares issued a Analysis of Outdoor Equipments Market and Competitive Potential of Taiya report, which pointed out that Chinese outdoor market was a linear upward trend, the outdoor sports equipment market would be at the growth rate of 50% per year, the potential market would be more than 10 billion Yuan.

There is no doubt that with the steady growth of economy, outdoor sports industry has set up a file in the spring of development.

Relevant experts pointed out that outdoor sports is more than a popular trend, it is also a certain scale of the industry at the infant stage which is dependent on the movement itself, but also on the movement has influence as a whole, commonly known as "industry chain". However, the equipments of outdoor sports shoes and apparel in the domestic market are rare, and few of the enterprises specialize in outdoor sports functional fabrics and outdoor sports shoes development, a cluster effect has not been formed at present.

The relevant data show that in 2001 the size of the outdoor sporting goods market in China there was only four or five million while in the year of 2006 it reached at 2.6 billion Yuan, the average annual growth rate is more than 100%. And in 2010 outdoor sales in China reached 6 billion to 8 billion, the figure is expected to increase to 10 billion Yuan in 2011

From the present situation, despite the large sales scale gap between individual enterprises, outdoor sports market will still has a optimistic future as traditional one does now. Because outdoor sports market in China is growing at a rate of 30% every year, and investment on outdoor sports market and its consumer groups are developing rapidly.

Now, outdoor sports has more than adult field, some other Quanzhou shoes enterprises also opened outdoor sports market targeting at teenagers, expecting to create their own brands by this consumer group. Under this context of transformation and adjustment, it offers a way for sports brands to open a vast space for the development of outdoor sports products.