The Air Jordan brand has consistently set the bar high in the sneaker industry, captivating enthusiasts with its innovative designs and cultural significance. From the iconic AJ3 Retro to the much-anticipated AJ11 Retro, 2011 was a landmark year for Jordan Brand, marked by a series of groundbreaking releases. This article delves into the most notable Air Jordan models of 2011, exploring their impact and legacy.
The Air Jordan 11 "Concord" was undoubtedly one of the most talked-about releases of 2011. Its reappearance created a frenzy in both the U.S. and Asian markets. Despite some negative aspects surrounding its sale, the "Concord" highlighted the cultural prosperity of sneaker culture. According to Statista, the Air Jordan brand generated approximately $3.6 billion in revenue in 2020, showcasing its enduring popularity.
Rumors suggest that the Air Jordan 11 "Columbia" will be released in the winter of 2012. If true, this release is expected to replicate the "Concord" selling scene, further solidifying the AJ11's status as a cultural icon.
To commemorate the 23rd anniversary of the Air Jordan 3, three iconic colorways were re-released: "White Cement," "Black Cement," and "True Blue." These models were launched with original shoeboxes, brochures, and tags, making them a collector's dream. The Air Jordan 3 remains a staple in the sneaker community, often cited as one of the best shoes ever made.
The Air Jordan 1 Retro "Banned" was another standout release in 2011. Unveiled between May and June, this model featured high-quality materials and unique design elements, such as the embroidered Nike Air logo and the "X" logo on the insoles. The demand for this model was so high that its resale price on platforms like eBay soared to between $500 and $1,000.
After a 19-year hiatus, the Air Jordan 7 "Bordeaux" made a triumphant return in April 2011. Michael Jordan famously wore these shoes during the 1992 NBA All-Star game, making them a significant part of basketball history. The unique colorway set it apart from earlier AJ series models, adding to its allure.
To celebrate Ray Allen's record-breaking achievements, the Air Jordan 13 Retro Ray Allen was released. This model featured the Celtics' iconic white and alfalfa green color scheme, with Ray Allen's personal logo embroidered on the tongue.
The Air Jordan 5 Retro "Wolf Grey" stood out for its minimalist design and high-quality materials. The pure gray colorway, combined with suede material and white stitching, made it one of the most prized releases in recent years.
Jordan Brand also sponsored two international basketball championships, leading to the release of the Air Jordan 5 Retro "Tokyo23" and "Quai 54." These models broke new ground with their unique designs, such as the black/metallic silver with fluorescent green dots for the Paris Quai 54 and the pure yellow for the Tokyo23.
Graffiti artist Dave White collaborated with Jordan Brand to create the Air Jordan 1 Retro DW for the "Wings for the Future" charity program. Limited to just 23 pairs, this model featured White's signature graffiti design and raised $23,000 for Inglewood High School in California.
The year 2011 was a monumental one for Jordan Brand, filled with iconic releases that continue to influence sneaker culture. From the Air Jordan 11 "Concord" to the charitable Air Jordan 1 Retro DW, each model brought something unique to the table, solidifying the brand's legacy in the world of footwear.
For more information on the history and impact of Air Jordan, you can visit Nike's official website or Sneaker News.
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