Adidas Originals, a sub-brand of Adidas, has consistently been at the forefront of fashion trends, offering a wide range of shoes, clothing, bags, and accessories. Known for its classic series, Adidas Originals combines historical significance with modern vitality, making it a beloved choice among fashion enthusiasts.
Since 1972, the Trefoil logo has been synonymous with Adidas. Contrary to popular belief, the logo does not represent a flower but symbolizes the union of three continental plates, reflecting the global reach of the brand. The three stripes, initially sewn onto sneakers by Adidas founder Adi Dassler, have become an enduring symbol of quality and style.
In 1996, Adidas Originals introduced its classic series, revamping iconic products from the brand's history with modern materials and designs. This series includes shoes, clothing, and accessories, all imbued with a sense of timelessness and contemporary flair. The classic series made its debut in China in the autumn of 2012, captivating trendsetters with its limited-edition releases.
Adidas Originals opened its first franchise store in Berlin, Germany, in 2001, followed by stores in Tokyo, Japan, and the SOHO district of New York City. By 2006, the brand was ranked 67th among the top 500 world brands by World Brand Lab. In March 2007, the first concept shop of Adidas Originals was established in Shanghai, further solidifying its global presence.
In the spring and summer of 2012, Adidas Originals launched a campaign to empower women, featuring Chinese artist Yan Wei and actress Fan Bingbing. The campaign encouraged women to explore their inner strength and creativity, aligning with the brand's spirit of originality and empowerment.
Adidas Originals continues to be a trailblazer in the fashion industry, blending historical significance with modern trends. Its iconic Trefoil logo, classic series, and global expansion have made it a beloved brand worldwide. With a focus on empowerment and sustainability, Adidas Originals is set to remain a favorite among fashion enthusiasts for years to come.
For more information on Adidas' sustainability efforts, visit Adidas Sustainability.
For a detailed look at Adidas' financial performance, check out the Adidas Annual Report.
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