Trout’s Fly Fishing Launches New Online Store, Every Major Brand Is Now Available

DENVER --- Now, Trout’s Fly Fishing is taking their expertise in angling to a bigger pond—the internet—with the launch of their online store www.troutsflyfishing.com.Moreover, the Web site offers more than product. Like the brick and mortar store located between Downtown Denver and Cherry Creek North, Trout's Fly Fishing online store engages Web shoppers with personal, informative reviews and recommendations. In the Staff Picks section, owner Tucker Ladd endorses his latest finds and favorites as do his sales experts Mitch Voigt and Kyle Murphy. Even the guides Matthew Burkett and Ethan Emery dive in with their recommendations.Gear, clothing and accessories are ranked based on performance with the five-fish designation being best-of-the-best.The online inventory is representative of the 3,000 square-foot store with two whole floors of retail as well as a fly fishing education center and outfitting office on the third floor. The store is regarded as being the go-to source for discriminating anglers to beginner fly fishers. All the major brands in the industry are represented including: Simms Fishing Products, Patagonia, Sage Fly Rods, Winston Fly Rods, Scott Fly Rods, G-Loomis Fly Rods, Ross Reels, Waterworks Lamson Reels, Nautilus Reels, Galvan Fly Reels, Tibor and Billy Pate Reels, Rio Products International, Scientific Angler, Umpqua Feather Merchants, Fishpond, Smith Optics, Maui Jim Sunglasses, Spirit River, Hairline Dubbing and Natures Spirit, just to name a few.The Web site was built by Unleaded Software, a division of the Unleaded Group in Denver’s Ballpark neighborhood.New products and gear reviews, up-to-the-minute river run advisories, class schedules, and special categories — Trout Lines by rod model, saltwater lines, specialty lines — distinguish shopping at Trout’s online store versus any other online angler outlet. The Gift Section of the Web site includes recommendations at a reasonable price point—from $3.99 upward.Right from the start, Ladd has always insisted upon educating the angler. “Sharing our expertise is what makes us different from other retailers. We put a lot of thought into our Web site to ensure that the outcome for online shoppers is as pleasant and thorough as it is for the customers who are able to visit our shop in person,” Ladd said.Besides outright retail, Ladd installed an innovative new section on his Web site called Gear Swap through which he and his team will appraise and then sell unwanted equipment and the customer gets credit to buy the new equipment he or she wants. The Web site couldn’t be more genuine in its explanation of this service that users claim is their salvation.“We hear it all the time...customers who say, ‘If I bring home one more piece of new fly fishing gear without getting rid of my old stuff, my wife is going to kick me out of the house.” Now avid fly fishermen can upgrade using their credit at Trout’s Fly Fishing from the gear that Trout’s experts helped them sell for store credit. Sometimes, says Ladd, that equipment is something a fisherman never used, or something that doesn’t meet his/her requirements any longer. “We will do the selling legwork for customers,” he adds.Once a fisherman is all geared up and ready for a day on the river, Trout’s respected guides offers personal, attentive service and instruction on the best private fly fishing trout water in Colorado. Trout’s operates full-time, year-round specializing in fly fishing vacations, day trips and group events providing transportation, equipment, terminal tackle, fishing licenses and lunch for a full day trip within an hour of Denver. Additionally, Trout’s guides regularly lead destination fly fishing quests to all points on the globe.Stop in Trout’s every Thursday and Friday evening from 4 – 7 p.m. for a weekly happy hour where you can enjoy guide prices on all flies as well as free fly tying and fly fishing seminars.Ladd communicates weekly with customers via email. The Weekly E-Newsletter provides timely information on products and river runs, upcoming classes and more product notes.Visit Trout’s Fly Fishing at 1303 E. 6th Ave., Denver, CO 80218 or online at www.troutsflyfishing.com.For information, call Tucker Ladd at 303-733-1434.