VANS Has Been in the Circle Of Fashion
VANS brand has many famous shoe styles, especially SK8-Hi. Mentioning a lot of skateboard lovers, it is fashionable to wear SK8-Hi shoe style. The brand strength of VANS has been showed entirely in its developing progress.
Vans' shoe styles,
such as Chukka, ERA, Mountain Edition, Slip-on and Old Skool were all well-known shoes of Vans, and they have been introduced by SK8-HI&OLD SKOOL. SK8-Hi; however, is always the first choice for people if they intend to purchase Vans. There born the SK8-Hi, and it was all because of the skateboard culture. What is more; SK8-Hi was designed for people who love skateboarding at the beginning. And then it was preferred by harajuku brands, so they came to cooperate with Vans in particular, and such SK8-Hi was introduced into the fashion world. OLD SKOOL was an ultra-retro shoe style with low tubes. It has separately taken the rag off in the low and high tube skateboard market with SK8-HI. Its distinctive place has been highlighted by its fashionable matching colors.
At present, Anti-Hero, Alien Workshop and Baker are three top skateboarding companies. Moreover, they keep on supporting skateboarding in the environment that looks like a battlefield. VANS and these three enterprises have jointly sponsored some professional skateboard players, and the joint shoes have been introduced together. These special shoe styles not only can show each professional player's individual style, but also can endow it with different spirits because of each professional player's personality and individual style at the same time. The cooperation shoe style will be more glaring through this.
In 1966, which was a age with lots of world youth, VANS was set up in America. VANS brand was founded by Paul Van Doreen and his other three brothers who were Jim Van Doreen, Serge Delia and Gordy Lee. They were not content to give sudden huge profit to retailers when production was resold transferred to them at that time, and as a result in Anaheim, California, the first store was established particularly for selling their own products. The first pair of VANS shoes' soles was made of diamond pattern. The straight line grain was added to the soles by Paul later on, and then the soles can better stick to the ground and slip can be prevented. In addition, a lot of motorcycle riders also liked to put it on due to its strong stability on soles.
In 1976, there was a rise of the skateboarding surge. At that time, two skateboarding enthusiasts called Tony Alva and Stacy Peralta asked Paul to make them a pair of skateboarding shoes with double colors. VANS turned out to be a brand exclusively for skateboarders from that time on. Sean Penn once has participated in a hot comedy film, which was "Fast Times at Ridge Mont High" in 1982, and the skateboard expert called Jeff Spicoli was played by him. In the film, he has worn the VANS shoes, so VANS brand became more popular. There was the appearance of the signature shoes style of VANS three years later, moreover, it became known around California.