People need the face to face interaction that tradeshows and conference provide. In this day and age, people also need the efficiency that online tools provide.
It is human nature to be comfortable with the familiar. We trust what we know often with very valid reasons. There is usually wisdom in the words "Tried and True". When faced with new methods of business we tend to react with fear, resignation, or panic. Tradeshows have been around since the dawning of commerce when merchants and buyers began congregating at central markets. Tradeshows are familiar. They represent the "Tried and True".
The internet brings efficient communication, networking, and a new method of commerce. While buying and selling online is now common place, it is human nature to suspect that this new medium of online buying, selling, and communicating threatens the traditional face to face marketplace of the tradeshow. In reality the connectivity of online communication is a wonderful opportunity for the savvy tradeshow organizer to augment the face to face medium of tradeshows and conferences. Here are 3 tools for tradeshow and conference organizers to enhance their shows.
1- Online Matching Service
While people need the face to face interaction that tradeshows and conference bring, they also need efficiency. Matching means a more efficient experience for your attendees and creates a sense of anticipation. Armed with a list of exhibitors that match their exact needs, attendees look forward to the show with purpose. When matching is done well, your exhibitors are also provided a targeted list of excellent prospects that are specifically interested in their product or service.
2- Online Communication Tools
While nothing can take the place of face to face communication, meetings in person are greatly enhanced between acquaintances that have communicated previously online. Providing a means for exhibitors and attendees to connect before the show enhances the experience of meeting face to face. Rather than meeting a group of strangers, attendees will attend with a list of prior acquaintances and a predetermined meeting schedule.
3- Online Venue for ongoing communication between Exhibitors and Participants
The goal of your tradeshow is not exhibitors with cases full of business cards and attendees with bags full of premiums. The real goal is to create meaningful relationships. Providing an online venue for your tradeshow participants to remain in contact after the show enhances the experience for all participants.
People need the face to face interaction that tradeshows and conference provide. It is the familiar. It is the "Tried and True". In this day and age, people also need the efficiency that online tools provide. As tradeshow and conference organizers provide the tools that augment the experience for show participants, the experience is enhanced further ensuring that tradeshows are here to stay.
