In This article, we discuss Fintech App Design Guide For. If you think of designing your fintech app then you can discuss it with us. Trends like minimalist designs, gradients, muted color pallets are popular among customers, and the same trends should be reflected in your mobile app designs. For More information please read the full article.
Ever since the fintech revolution began during the financial crisis in 2008, traditional financial institutions have been left behind because of their unwillingness to adopt new technologies. The financial technology revolution has introduced better solutions for mobile payments, finance management tools, crowdfunding, peer to peer lending, and mortgages and loans. Fintech startups have understood that this revolution is mainly due to increasing requirements for customer convenience and buying experience. The key to a better customer experience is the balance of simplicity and security in the fintech app designs.
The EY Global FinTech Adoption Index 2019 states that over the past two years, the fintech services adoption has almost doubled, as now 64% of the digitally active users interact with fintech apps.
Fintech App Design PrinciplesFintech apps that are very popular among customers are those which are designed to offer convenience and user-friendliness. These apps provide additional features to help customers manage their finance. The following are some of the fintech app design principles that every designer should be aware of before designing a fintech app.
Keep your focus on the customer journeyBefore you begin with the fintech UI design, it is crucial to understand the optimum app flow and customer journey. While designing, you’ll be working on the mobile app page layout and content management. Hence, the customer journey should be designed to motivate the user to use the app.
Needless to say that the app should solve the user’s pain-points by bringing an alternative service to a specific set of users or more convenient access to services that were previously a hassle to access. Therefore, it is essential for you as a designer to grasp the particular unique selling points of that fintech app, understand the target user base, and design the financial app accordingly.
Correctly placing the call to actions within the app pages help users take desired steps. Also, the details about any features should be ready whenever the user asks for it. These practices will boost the user’s confidence in using your fintech app.
Don’t overload the Fintech App design with informationThe most common mistake designers make with fintech app designs is overloading the user with information. It is not about how much information a page has; it is about how much of the available information will be useful for the user. While managing content on a page, you should always keep in mind the user experience. Consider the key information that the user is likely to need on each page. Most fintech app users cannot understand specific data or make sense of field-specific terms.
Most mobile app designers don’t focus on user comprehension ability. Users spend half of their time understanding information that is presented in boring text or excels sheets. Nobody likes to read just numbers; therefore the designers should visualize the data.
There is a quote by which you’ll understand what I’m trying to say – If you design the app good enough, the chances are that the user won’t know it is an app for financial services. In practice, a perfect fintech app design means an interface that is clean and easy to understand. The user should not need to be well taught in finance to enjoy using your application.
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