How to Optimize Your App Store Keywords?

Your mobile app is available on the iOS and Google App Store. It is innovative and looks fabulous. And, you have a strong belief that several users will install and love your mobile application. But, you really need to understand that your app is invisible to the audience you are targeting. It is lost in the highly-competitive app marketplace amongst other applications, which are diverting possible users away from you.

The competition is very high nowadays as there are more than 2 million applications available at the App Store. Did you know that 65% of apps are explored directly from a search option on the App store?

Considering the number of available apps, it’s time to use a powerful App Store Optimization (ASO) strategy. ASO is just like Search Engine Optimization (SEO), but it is used for mobile apps. It is the strategic process of improving the visibility of your mobile application in the app store while optimizing a set of factors. If your newly-launched app is visible to at the top of the search results, you will naturally see more downloads. Before you choose an app maker and start the development process, you need to consider several significant things; some of them are listed below:

Name of your app

The name of your app must be related to the product or services you provide. The name is an important factor that may help you be found in app store searches. Consider using a shorter name that fits better on different screen sizes. You can use one or two keywords that describe your app in the best way possible. The keywords need to be different yet relevant.

Add a description

Only Google’s play store allows you to add the description of your mobile application. Make sure the description is appropriate and illustrative that provides users with the brief information of the exciting features of your app. Don’t forget to add the main keywords in the description. This would work in the same way one add keywords to the articles and blogs.

Add screenshots of your app

Pictures are more effective than words. When your mobile application is struggling with a wide range of other apps, the high-quality images can have a great impact on the conversions. Make sure to provide multiple images that can give users a quick idea of how the app works and looks.

Add keywords as tags

The best thing about Apple's App Store is that it enables you to insert about 100 keyword as tags, but again you need to make sure they are relevant yet sensible. This will give you an opportunity to rank in more searches. You should not only consider the tags that well describe your app but also use the words most users search for. Moreover, look over to your competitors as well, in case you may be missing some significant keywords or tags.

The name and description of your App play a vital role in how people explore and download your mobile application. You need to consider all these above-mentioned tips before making your app live.