Is WordPress the best platform to do SEO?

Currently, WordPress is the most used CMS platform worldwide, due to its ease of installation and also because it offers many free and paid templates for producing responsive layouts. In addition, the ease of implementing SEO for WordPress is what wins the preference of SEO developers and analysts, after all, appearing in search engines is a proven marketing strategy!

Although there are other very famous platforms, such as Wix and Webnode, WordPress (WP) is still the highlight as one of the best SEO Friendly platforms. Since it has facilities to install tools like Google Analytics and Google Search Console.

Do you want to discover the advantages of building your website on the platform and understand more how SEO for WordPress works? This article can help you understand more, so read on! 

Why is WordPress one of the most used platforms worldwide?

A recent survey indicated that WordPress is the best CMS for SEO. The survey considered the 10 best-ranked results in SERPs in surveys with about 10,000 keywords from various niches.

And, to prove the strength of SEO for WordPress, 45% of the sites placed in the top 10 (in each niche) are based on the platform. In fact, the success of the platform is due to several factors, as we will see below.

SEO for WordPress is done in a friendly way

The sites created with WordPress have customizable and well-structured codes, making them ideal for the standardizations that facilitate indexing by Google. Thus providing full control over the pages you want to rank on search engines.

Responsive Web Design

With mobile traffic outpacing desktop traffic, the responsive layout for mobile devices . of a website is no longer an option, but an obligation.

So, when using a WordPress website design, you can have the benefit of responsive technology without the need to develop extra layouts and codes for different devices.

The wide availability of SEO plugins that can be integrated with WordPress is what catches the eye and excites programmers. By using plugins for different functions, content optimization, images or even to insert the XML sitemap you can improve the performance of your website without changing massively CSS and JavaScript codes.

Final integration with social media

Another benefit of creating your WordPress site is the integration with social networks. You don't have to sign in to your LinkedIn, Twitter, Facebook or Google+ accounts one by one. In WP, each new blog post can be published on such networks automatically.

Is SEO for WordPress unnecessary or automatic?

So far, we have seen that using SEO for WordPress offers many benefits and is fully “optimizable”. However, the platform does not do the job alone to optimize the site! Therefore, it is necessary that some actions are implemented as:

 

• Optimized content production;

 

• Keywords analysis;

 

• Image optimization;

 

• Creation of Link Building strategies;

 

• Analysis of Indicators (KPIs);

 

• Sitemap;

 

• Robots.txt;

 

• Competition analysis;

 

• Site audit.

 

In addition to these actions, it is essential to evaluate the website's performance in a tool called PageSpeed. In short, PageSpeed points out the speed of the website loading and indicates which adjustments should be made in order to improve the performance of the website and the user experience.

These actions show effectiveness when performed by professionals who understand the subject and are technically prepared for it. With that in mind, look for an Agency specialized in SEO and SEO optimization strategies for WordPress that generate results for your company.