Location Awareness Tools – Why Businesses Should Adopt It

The use of smart phones continues to grow for marketing purposes being backed by rich branded apps that are flooding the market swiftly than expected. This fact has made every business owner get a mobile business app to keep his position firm and secure amidst the competitors. For any business, immediacy and relevancy are the two most vital tools of successful marketing and enhancing user experience. This is why businesses are eagerly adopting the concept of location awareness in their mobile marketing policies. A research conducted in the 2012 revealed that more than 74 percent of smart phone users; use their devices to retrieve real-time location based information. This report is a revelation for business owners who are still reluctant from applying location based marketing theory for their businesses.

In pursuit of integrating your business app with location awareness tool and providing your customers with the contextual information they desire, you make your business develop an advantageous ability of sending the right message to the right person at the right place and time. By integrating your business app with location awareness tool, you drive conversion, increase foot traffic towards your business and enhance customer satisfaction by improving your customer services. However, it is important to mull upon few considerable points before implementing location awareness technique with your mobile business app. These points will be discussed in the latter half of this article.

To buy location awareness or to build it is a very intimidating question to seek answers of before you start thinking of implementing location awareness with your business app. It is not very tough to integrate the basic version of location awareness with a mobile business app and it is more of a DIY kind of process. However, you will require expert services, if you wish to implement energy conservative and accurate locate detection tool, which gives privacy and is ready to work in different environmental conditions. There are three different areas of concerns i.e. accuracy, privacy and power that seek attention before deciding whether to buy it or build it. Let us review them below.

1. Accuracy – For getting complete accuracy of location awareness tools, it is important to know that cell tower triangulation, on-board GPS and Wi-Fi play a very important role. However, the algorithm optimization of these three technologies is not as straightforward as it may appear and requires an experienced company capable of substantial field testing and engineering.

2. Power – Device power usage further complicates the accuracy issue in the algorithm. Generally, greater accuracy means that the system will require more power. The poor location tracking tool can drain the battery of the best smart phones in a few hours. Developers should pay more attention towards this point as it affects end-users more than the business owner or the developer.

3. Privacy – Maintaining the privacy is the major concerning area to sort out before any business could initiate mobile business apps. Less sophisticated security tools will assume that by opting for location services, the user has willingly agreed to be recorded and tracked by an app. This is a very serious issue and developer should be capable of providing best security features in his location awareness tool.

There are many hurdles in the successful implementation of a powerful, accurate and secure location awareness system with mobile business apps. The irony factor is the most of business owners 1) are not aware of the importance of the location awareness system and, 2) do not know about the three vital factors that we discussed in the article. It is only by resolving the three above-mentioned issues that an efficient location awareness system could be implemented successfully.