Personalizing your cell phone

Playphone is among the largest mobile device content providers and competes aggressively with Thumbplay, Flycell and Jamster for the screen space of millions of handhelds. Taking advantage of expanding cell phone and PDA functionality, Playphone provides thousands of games, ringtones, videos, wallpapers, widgets and more to its growing subscriber base. In doing so, they allow their subscribers to personalize their cell phones and handhelds with services that best suit their individual personalities and preferences. Below, you'll discover how Playphone works and get a glimpse of the broad inventory of content you can download from their website.What Is Available Through Playphone?As the number of Playphone subscribers has grown, the demand for new content has grown proportionally. Their customers are comfortable with mobile devices and downloading content to those devices. Further, they have an insatiable hunger for content that reflects the latest songs, videos, games and trends. To meet the crushing demand of their subscribers, Playphone has continually added to their inventory of content.Playphone's subscribers can choose from thousands of ringtones of their favorite songs. They're organized into dozens of categories as well as by artist to make finding particular songs easy. Subscribers can also download games to their mobile devices including popular titles such as "Fast & Furious," "World Series Of Poker" and "Heroes." Like many of its competitors, Playphone offers its users thousands of music videos and animations. Also, because many young cell phone users enjoy putting wallpapers on their handhelds, a huge inventory of photos, movie posters and pictures are available for downloading. Subscribers can choose to receive daily text messages that range from diet tips, horoscopes and daily jokes. Finally, Playphone allows its users to download widgets that can be placed on websites and blogs.Playphone In The News - Fueling GrowthBecause building and growing a subscriber base is so critical to Playphone (and its competitors), they aggressively pursue new opportunities to forge alliances with other content providers. Recent partnerships have included Playphone becoming the exclusive ringtone provider to popular deejay Rick Dees' online store at Rick.com. In late 2007, Playphone entered into an agreement with EMI Music to become a primary distributor for ringtones of the music company's vast storehouse of songs. In the same month, Playphone also signed a deal with Sony Pictures to allow Playphone's subscribers to download content such as games, ringtones and wallpapers from Sony's vast catalog. These business partnerships help provide Playphone a competitive advantage in their market.Getting Started With PlayphonePlayphone has made it simple for potential subscribers to join their service. You can do so by visiting their website from your computer or your cell phone. Once you have subscribed to their monthly service, you'll be alloted a number of credits based upon your subscription level. These credits can be used to download any content you choose. Keep in mind that your wireless carrier may charge a small additional fee for transferring content to your phone.