The Role of Mobile Apps in the Entertainment Industry

Entertainment is the requirement of all age groups and every section of the society. Similarly, smartphones and mobile apps are also two aspects of technology which are almost omnipresent today. Therefore, if mobile devices along with their apps are deployed in the entertainment industry, it will not only help better the experience of the audience, but also lead to increased market visibility for the performer. The deployment of mobile applications in the entertainment industry has in fact led to the creation of the term ‘mobile entertainment’. Here we take a look at how apps have transformed the world entertainment industry:

1. Marketing – Like all other industries, the entertainment sector too owes its success to organized promotion and marketing. Gone are the days when artists like musicians or actors hired professionals to promote their works. They can now fund their personal entertainment endeavors by deploying tools like mobile apps on their devices. This is especially important for the small time artists who do not have the financial backing that is enjoyed by well known entertainment personalities. By using tools like mobile applications, artists can stay connected with their fan base anytime anywhere. Moreover, they can also share links of their videos, songs, paintings, etc. on social networking platforms for increased viewership. This not only generates greater interest among individuals, but also creates hype around the piece of entertainment. Moreover, it leads to interaction between an entertainer and his/her target audience and raises the possibility of the performer and his performance becoming popular worldwide. Since fans are directly interacting with the performers, they will also attend his/her show more. The apps are currently being used to generate tickets that fans can download using their smartphone devices; the tickets are used to attend the show, thus generating product sales and marketing the performers’ creations. Mobile apps are hence the most effective marketing tool that the entertainment industry has come across.

2. Interactive entertainment – The use of mobile apps in entertainment is not limited to only individual performers; it has also entered the television industry. For instance, most of us are aware of the fact that talent hunt TV shows use the SMS technology to get votes to keep or evict a contestant. This technology has evolved and now apps can be used to view exclusive footages of shows, get short glimpses of upcoming episodes of television serials, and enjoy sneak previews of previous episodes. By providing such functionality, mobile apps are establishing a direct connection between entertainers and the audiences of the entertainment industry.

3. Like most other forms of industry, the world entertainment sector is increasingly using mobile apps to mobilize the fan bases, enhance people’s awareness on performances as well as performers, and increase revenues. The entertainment industry is one of the most unpredictable sectors of the economy. In order to ensure that the levels of interest of users increase for each subsequent performance by an entertainer, it is necessary for the performer to create a scenario that is in demand. According to recently concluded research reports, mobile apps have been successful in generating the attention of all sections of people enjoying an entertainment program. It is time for every artist, musician, or actor to deploy mobile entertainment applications in his/her smartphone to start a cost effective way of performing for the audience.