Tips for Achieving Success in the Android Market

The Android Market or Google Play Store is perhaps the most preferred mobile application store for app development companies, especially after the ever rising popularity of the Android operating system. With Android being declared the highest selling OS platform of 2012, software developers worldwide are designing apps that will be successful at the Android Market. However, the Google Play Store has already been declared saturated with mobile apps of every type and category selling here. With the absence of a unique idea, most apps downloadable from the Android Market fail to satisfy user needs. Listed below are tips about how app designers can achieve and maintain success at the Android Market:

1. Test every Android app thoroughly – Testing Android mobile apps before they are submitted for approval from the Android Market is essential. Since Android is an open platform, most apps may be accepted to the Google Play Store, but maintaining a steady rate of success of the software becomes difficult for developers since Android powered devices are extremely fragmented. Consistency of user experience becomes difficult to achieve in fragmented devices. The different versions of the Android OS need to be taken into account by the developer while testing; testing in both low and high resolutions is also necessary for best performance of the software.

2. Developers need to make a Google Checkout Account – The Google Checkout Merchant Account must be set up by all developers who want to sell paid versions of Android mobile applications or want to conduct in app advertising. The fact why it is essential for all Android software developers to have this account is that once an Android app is released as a free application, it can never be upgraded into becoming a paid mobile application. The only way the developer can ensure a long term monetizing strategy from these apps is by making money through in app advertising.

3. Think about a unique way to present your app – The initial presentation of an Android at the Google Play Store plays an important role in its long term performance. Think of innovative ways to make the Android app presentable; designing an icon for the app, gathering attractive screenshots, or making a video that demonstrates the app’s features are few ways of making an impressive Android app presentation.

4. Spruce up the marketing strategy – The launch of your Android app must be an event that encourages potential users to check out the features and functionalities of the software. This can be achieved through good marketing. Issuing press releases, contacting app review sites for providing feedback on your Android application’s features, hiring the services of app bloggers, and visiting online forums where a separate group talks about only your Android app are few marketing strategies that all Android app developers need to embrace. A contemporary alternative method is to promote a new Android mobile app on online app discovery platforms so that they generate higher reviews and ratings.

The above mentioned guideline may not guarantee success of an Android mobile application at the Google Play Store. It nevertheless is a comprehensive list of tips that will help all Android software developers to establish a strong understanding and foothold of the working patterns of the Android Market. Following the above tips makes the Android app approval process by Google Play Store smoother.

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