If you have ridden a Tokyo subway and you are almost guaranteed to see two groups of people: Those who are sleeping—not just casual nappers, but folks...
If you have ridden a Tokyo subway and you are almost guaranteed to see two groups of people: Those who are sleeping—not just casual nappers, but folks who are full-on, deep-REM-cycle, and drool-down-the-chin asleep. The other group comprises people staring blankly or furiously punching the keys of clamshell phones with giant screens.
So it shouldn't come as much surprise that a survey by research group comScore's MobiLens service finds that the Japanese are the 'most connected' mobile phone users in the world. Three of every four Japanese use their phones to either browse the Web, access applications or download content to their handsets. This compares to 44% in the United States and 39% in Europe.
Dig into the survey and some interesting trends emerge. Only 40% of Japanese send text messages, while two-thirds of Americans and 82% of Europeans engage in short message service, or SMS. Why is this?
The Japanese just prefer to send emails, a function that mobile Internet services like NTT DoCoMo Inc.'s I-mode service has enabled that for years. While the proliferation of Smartphone has made sending emails on the go more common in the U.S. and Europe, the usage figures still trail that of Japan. The report says 54% of Japanese send emails from their phones, compared with 28% of Americans and 19% of Europeans.
One of the unique features offered in Japanese cell phones—sometimes lampooned as 'Galapagos' models because the technological innovations are specifically tailored to suit Japanese consumers' needs and haven't been adapted for wider use outside of Japan—is putting Japan ahead of the game in terms of watching video on their phones. Many Japanese watch television on 1seg, a mobile terrestrial digital-audio and video-data broadcasting service. The report said 22% of Japanese watch TV or video on their phones, as opposed to 5% of Americans and Europeans.
Other interesting trends from the comScore report: The Japanese are the most likely to check the weather on their phones, the Europeans are the most likely to listen to music on their handsets, and Americans are the most likely to tap into social networks on the go.
If you feel boring and want to kill time while waiting for the subway, you can pick your mobile phone out, and watch TV, listen to the music, or play games…
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