Why Pick Android for Your Mobile Application Development

The latest Comscore survey brings out that Android holds a substantial lead over iOS in the US, with Android smartphone sales outnumbering the iPhone by about 51 percent. Together with its impressive market captivity and a whole lot of other factors, Android makes a lucrative app development option to look at.Android app development: the advantagesLow Development BarriersWith practically no licensing charges or expensive development tools, Android app development has the lowest barriers to entry. Most Android apps can be developed at much lower costs as against apps development on other platforms. It’s in fact subsidiary factors like distribution, testing mechanisms, and royalty fees (for distributing on third-party apps stores) that by and large account for Android app development costs.Quick on the uptakeAndroid apps, for the most part, are coded in Java, known for its rich aggregation of libraries.  Android by itself holds brilliantly documented SDKs which facilitate development across a wide range of genres. To add to it, Google Play is an excellent marketplace for businesses and developers to leverage the available monetization opportunities. This makes Android particularly great from a small business standpoint.Wide range of distribution channelsAndroid apps can be syndicated in more ways than one. Google Play is of course the most viable option, but a whole lot of third-party apps stores are also available that can help in expanding your business outreach. What’s more, you can even create your own distribution channels to look better into vertical market application requirements.Open Source AdvantagesThe open source advantages of Android can hardly be missed when it comes to choosing a viable mobile app development platform. Going with Android saves you big on licensing fees and royalty cuts.  The open source nature pulls in apps developers, device manufacturers, and users across the board to put build up strong platform engagement ensuring the flow of updates is always on.Platform integrationAndroid is a big compliment for businesses looking for cross-platform integration and marketing. If you are looking at shaping out a niche market out of a suite of integrated apps-- look no further than Android. While most other platforms allow just for background integration, Android brings the leverage of aggregating apps for a more closely knitted user experience. What’s more, coming from Google, Android always holds the advantage of being the first to be served with upcoming Google products and services.