The first step to optimizing your online advertising efforts is understanding the results they yield. Whether you're planning to launch an ezine ad or any other form of online advertising, it's crucial to have a system in place for tracking click-throughs. This can be achieved through various methods such as signature lines, banners, articles, ad swaps, and text ads. By utilizing specific software or online services, you can easily monitor the number of hits your campaign generates. Let's delve into some of the most effective tools available for this purpose.
URL coding is a simple yet effective way to track the performance of your online ads. There are numerous free services available that can help you with this, and some of them are discussed below.
HyperTracker offers both a free and a paid service, known as "Professional". The Pro version, priced at $10.95 per month, allows you to track not only clicks but also actual sales. Additionally, you can use your own domain in the coded links. The free version, on the other hand, only tracks clicks. You can choose to receive complete reports on a daily or weekly basis.
StatCruncher provides a 30-day free trial and doesn't require any software installation as it's a third-party solution. If you decide to continue using it after the trial period, it will cost you $49.00 per year with no additional monthly fees.
LinkCounter is another third-party service that's completely free. It sends you a daily report of all activity on your links. You simply need to assign a different coded link for each URL you'll be using. If you have more than one domain, you'll need to set up a separate account for each one.
Adtrackz is a CGI script that you can purchase for $47.00 and install on your Unix server. It provides one-click stat reporting all in one place. Each campaign shows you the referring URL, the browsers your visitors used, hits per hour, per day, and more. You can try it risk-free for 30 days.
ProLinkz is another CGI Perl script that you can install on your Unix server for $45.00. For an additional fee, they'll install it for you. It allows you to use your own domain in the coded links.
By leveraging these tools, you can easily determine the effectiveness of your ads and the level of activity your links are generating. These services and scripts enable you to optimize your advertising budget by identifying what's working and what's not. So, stop wasting money on ineffective strategies. Implement a link tracking system today and make more informed advertising decisions tomorrow.
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