In order to improve your website, it's important to have information on which visitors visit it, and what they do there. Starting from this information you can see if you are reaching the right audience for your site or if you are making the right content for them. To help you with gathering this king of crucial information there is a free tool from Google that can do this.
What Is Google Analytics and Why You Should Use It
As the name suggests Google Analytics is a website analytics application that can collect data from everyone who visits your site according to the account parameters you have chosen. Once activated it will provide a tracking code for your website. Google Analytics is the best tool to gather data from your site visitor. You will be able to collect information such as their location, browser they use, the referral site that they come from, language, if they came from organic searches or paid advertisements, and more.
You can collect data on the visitor's behavior and how they interact with your site content. This includes data on which pages they visit most, how long they stay on your site, the bounce rate, the return rate, which visitors respond to a given call to action, what links they click, and more.
With Google Analytics you know which are your site's most frequented hours. This information can help you where to schedule your new posts. In case you have an e-commerce site Google Analytics allows you to have even more tracking options such as in-page analytics for more specific marketing campaigns. Since this service is free, worth trying and set up Google Analytics for any WordPress site.
How to set up Google Analytics in your WordPress site
To get started with Google Analytics the only thing that is required is a Gmail account. Now, after you have logged in or signed up to your Gmail account, an easy way to find the app is simply by searching "google analytics" on Google. At the search result click the link and here by clicking "Start Measuring" you can set up your account. Remember to set up your account you will need to select a "Website" on the setup screen and make sure to enter the name and URL under "Property". This is important because with this information you are telling Google what to track. After that Google will give a unique tracking code that you can add to the site that you want to track. From that day Google can search your site and collect data.
How to add the tracking id to the website
The easiest way is through a plugin. This won't require any developer experience or coding skills. On your dashboard go to Plugins > Add New. On the search bar type MonsetInsgights or search any other similar plugin you prefer. After you have installed and activated the plugin, on your dashboard go to its settings, and on the front page there will be a video that will help you finish the setup and connect your site to the Google Analytics account.
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