Why Recycle Your Traffic Generation Efforts

Traffic generation is quite possibly the most important component of any 'successful' internet based business! The reason for this is simple without people you have zero chance of making a sale no matter how good your offer or copy writing may be! The ongoing effort to get more traffic however is time consuming and always costly whether a financial investment has been made or not since time itself is money! It therefore makes complete sense to 'recycle' your efforts to get more traffic by collecting the contact information of folks who have already visited your site! By building an opt in list you now have repeated access to people who have previously shown an interest in what you offer!

Let's look at 3 hard to ignored advantages an opt in list offers you when trying to build a profitable internet based business!

Saves Effort

As already mentioned the efforts involved in getting people to visit your internet based business can be very time consuming! In fact no matter what type of products or services you offer, once you go online you are now in the 'marketing' business since there is where the majority of your efforts will be spent! By building an opt in list of visitors who have previously visited your site you no longer have to make the effort get them back. At this point you can maintain contact and even promote to this folks using email! Simple, easy to implement, resourceful and cost efficient!

Subscribers Are Categorized

When building an opt in list based upon ads that target particular markets or niches it is easy to categorize your subscribers! In this way you can safely make assumptions as to what type of 'other' products theses subscribers may like. Now it's simply a matter of making offers to them via email if of course making additional profits is of interest to you!

Breeds Familiarity

Having direct access to the folks on your opt in list allows you develop a relationship with them. This can be accomplished by being casual in your messages, offering them useful information and NOT always making contact just to promote something new! Another consideration is to give them space meaning you do not want to overload their in box with your email! Making contact a few times a week but consistently will do the trick! By following these guidelines your marketing effectiveness will improve enabling you to grow your internet based business that much faster!

Without any traffic generation efforts there is little or no chance for an internet based business to thrive or even survive for that matter! Since this one particular and very important component of your marketing strategy takes so much time and effort, it only makes sense to make repeated use of theses efforts! By building an opt in list you can in so many words 'recycle' any efforts and/or costs you invest in order to get more traffic to your business. The 3 biggest advantages of doing so are reviewed above making this 'strategy' more of a mandatory requirement and less of an option! After all in the end you ultimately want to get more traffic to buy and not just to visit your site and having an opt in list will help you do just that!