Insights into Travelers' Booking Preferences: RoomSaver.com's Survey Unveils Trends

Apr 6
06:14

2024

Katie Glaser

Katie Glaser

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A recent survey conducted by RoomSaver.com, a premier online destination for hotel discounts, has shed light on the booking habits of travelers. The study, which involved participants from the site's Travel Club, reveals a preference among 31% of travelers to secure their lodging weeks ahead of their trip. This data offers a glimpse into the planning strategies of modern tourists and may influence how the hospitality industry approaches future marketing and booking policies.

Understanding Traveler Booking Behaviors

RoomSaver.com,Insights into Travelers' Booking Preferences: RoomSaver.com's Survey Unveils Trends Articles known for its extensive hotel discount offerings, has delved into the reservation patterns of its users. The survey, featured in the January issue of the Traveler’s Tribune, asked Travel Club members, "How far in advance do you typically reserve your lodging arrangements?" The results highlighted several key preferences:

  • Weeks in Advance: 31% of respondents
  • Upon Arrival: 26% of respondents
  • Months in Advance: 24% of respondents
  • Days in Advance: 17% of respondents
  • Hours Before Arrival: 2% of respondents

Brad Petersen, RoomSaver.com's Business Development Manager, expressed enthusiasm about the engagement of their members with these interactive polls. He emphasized that RoomSaver.com is not only a tool for finding hotel discounts but also serves as a platform for travelers to express their preferences.

A Resource for Value-Conscious Travelers

RoomSaver.com prides itself on being an invaluable resource for budget-savvy travelers. The website boasts over 9,000 listings, allowing users to effortlessly search and navigate through detailed results. The Travel Club, which has amassed over 130,000 members, offers additional perks such as weekly e-newsletters with lodging specials and the ability to save coupons in an online coupon book.

RoomSaver.com's Position in the Market

Based in Norfolk, Virginia, RoomSaver.com stands out as a prominent provider of online hotel coupons. As part of Trader Publishing Company and its extensive network of over 20 websites, RoomSaver.com not only caters to travelers seeking deals but also provides a strategic advertising platform for hoteliers and travel-related businesses. For more information, interested parties can contact RoomSaver.com at 800.766.6728 or visit their official website.

Interesting Stats and Trends

While the survey from RoomSaver.com provides valuable insights, there are additional statistics and trends in the travel industry that are worth noting:

  • According to a report by Expedia, 60% of travelers book their trips 1-3 months in advance, suggesting a significant portion of the market values planning ahead (Expedia Group Media Solutions).
  • A study by the American Hotel & Lodging Association (AHLA) found that 39% of U.S. travelers expect to book their next hotel stay within a few months of travel, indicating a trend towards shorter booking lead times (AHLA).
  • The use of mobile devices for hotel bookings is on the rise, with Statista reporting that 40% of online travel sales were made via mobile in 2020, a trend that is expected to grow (Statista).

These additional data points suggest that while many travelers are planning ahead, a significant number are also comfortable with making last-minute arrangements, and the convenience of mobile technology is playing an increasingly important role in how consumers book their travel.

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