Discover the latest trend in travel that combines the thrill of live events with the joy of a getaway. Event-based travel is gaining momentum, offering vacationers a unique opportunity to build their trips around concerts, sports, and comedy shows. This approach not only adds a memorable highlight to the holiday but also allows for budget-friendly planning. With the right event, you can transform a simple weekend into an unforgettable experience.
Elizabeth Duss was initially skeptical when her husband, Anthony, revealed his anniversary surprise—a trip to Boise. However, her doubts quickly turned to delight as she learned they were heading to a concert by her favorite high school band, Journey. Like the Dusses, many are discovering the joys of event-based travel, a concept that's reshaping the traditional vacation landscape.
According to a report by Eventbrite, 78% of millennials would choose to spend money on a desirable experience or event over buying something desirable. This shift towards experiential spending is fueling the growth of event-based travel.
Anthony Duss faced a common dilemma: finding a special yet affordable weekend destination. His solution was to align their trip with a Journey concert, which was not only cost-effective but also a hit with his wife. This strategy is becoming increasingly popular as it offers two major benefits:
For instance, Phil Kramer from Queens, New York, found that attending a classic rock concert in Philadelphia was far more economical than in his hometown. He noted that for the price of a single seat in Madison Square Garden, he could afford tickets, a hotel stay, and dining in Philly, turning it into a weekend retreat.
Traveling for concerts can also circumvent the high costs and limited availability of premium seats in "mega-markets" like New York or Chicago. By choosing a less competitive market, fans can secure better seats at a fraction of the cost.
Travel agents are capitalizing on this trend by offering "centerpieces" to entice clients. Marion Gooding of XTOURS travel finds that combining concerts with vacations is particularly appealing. She tailors travel experiences for business clients or families by incorporating local events during their stay, adding value to their trips.
While event-based travel is on the rise, there are still untapped opportunities within this niche. For example, combining lesser-known local festivals or cultural events with travel could attract those seeking authentic experiences. Additionally, there's potential in packaging event-based travel with wellness retreats or educational workshops, catering to a broader range of interests.
Event-based travel is transforming the way we think about vacations. By focusing on experiences rather than destinations, travelers can create personalized, memorable getaways that cater to their passions without breaking the bank. As this trend continues to grow, the possibilities for unique and fulfilling vacations are endless.
For more insights into the world of travel and events, visit Eventbrite Insights and explore the latest travel trends on Travel + Leisure.
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