This article will give you some insightful ideas about your Valentine's shop window dressing.
Christmas has barely gone and the January sales are already underway, which can only mean that the countdown to Valentine’s Day has begun. If you have not already started, you will soon need to start planning your shop window dressing for this special occasion.
Many shops begin their Valentine’s sales starting late January, and if you want to join in the game, here are some straightforward yet unique ideas to inspire your Valentine's window dressing.
Romance novels and red roses
If you are looking for a subtle way to spread Valentine’s Day cheer, try placing a vase of red roses in your shop window. Not only will they brighten up your window, but they will also make your shop smell sweeter.
You can add a bit of dimension to your design by stacking your favourite love stories next to the roses.
Love heart bunting
This involves simply stringing a line of twine behind your window. Once you attach it at either end, you pin it up in the middle. When the thread is secured in place, you can cut out around a couple of dozen medium-sized love hearts from pink craft paper and attach them to the twine using wooden clothes pegs. Obviously you need to judge the amount and the size of the hearts based on the size of your window.
Heart strings
Hang down vertical strings of hearts on each side of your shop window. To add a bit more character to the design, you can vary the lengths. This window display can be as understated or brash as you like – you can either cover the whole window with or place a few in strategic positions to create a more measured effect.
Reuse your Christmas lights
To add a touch of glamour to your windows this Valentine’s Day, try reusing your Christmas lights. Arranging them into a love heart pattern is a classic choice, but you could also use them to illuminate your other design features, giving your windows a warm, loving glow.
Obviously, you can take parts of each of the ideas and combine them in a tasteful way as well.
Whatever you do, please make sure that you do not go over the top with your shop front. Keep in mind that sometimes less is more.
If you would like expert help and advice on shop window dressing, or indeed if you would like to arrange visual merchandising bespoke training please get in touch with an expert visual merchandising company that specialises in window dressing services.
Tips for Eye-Catching Window Displays
A shop window display is just as important as the cover of a book. Sure, your products and services might be amazing, but without a front that entices and engages, customers just aren’t going to be that interested. It may seem shallow, but appearance really does matter.
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