Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium? There are three main ways to achieve this. They are:
1.Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2.Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.
3.Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
Real Estate: Tips On Selling Your Home
Planning to sell your house? Or planning to move to a new house and selling the old one? There are some home selling tips to make your home selling attracts a buyer. You should pay attention to some aspects if you would sell your home. The price almost becomes a general of all. And then, the qualities of your house can be guarantee. The qualities include beauty, functionality, coziness, etc.
Real Estate: Home Selling Tips
Home selling tips are everywhere – some suggesting things you might never thought of, some are general ones you’re likely to find everywhere. But just because they’re common doesn’t mean we should stop making them.
Real Estate: Home selling processes
So many tips are being given on home selling. If only you knew where to begin with! Some homeowners get confused because they don’t have a big picture of what exactly will happen during the home selling process. While it may differ from various areas, some general steps sellers should expect are the same. The first thing to do is some preliminary planning. Though you may not feel like it, this is the step that kick-start the whole home selling process. Your house needs to be fully prepared to accept a new owner. If you plan to sell your house and buy another one, always know for a fact that you’re qualified to buy a new one before selling your old home.
