Where Do We Go From Here?

The internet keeps changing so fast, it gets hard
to keep up with promotional methods that work. What
worked yesterday may no longer work today.

If you've been on the net any length of time, you know
what I'm talking about.

Many of today's time wasters, were solid marketing
methods only a few years ago. It seems when something
works well there is always someone, ready willing and
able to abuse the system and render the method useless.

Abuse killed the free classified sites, the newsgroups,
and so many other marketing methods.

Now the abusers are making it harder and harder for
ezine owners. Through blatant spamming they've made
spam filters a growing part of email.

Some of the filters are so strict, that it's almost
impossible for an ezine to get through.

Many ezines have to contend with a percentage of their
readers, no longer receiving their publications. Not
because the reader doesn't want it, but because it just
won't get through the filters.

Many publications have switched to sending a notice
when their latest issue is online.

They are also losing a percentage of their readers,
because many won't click the link and visit the web
page.

The greatest marketing tool on the net is now the
latest victim of the abuse masters.

Who ends up hurt the most?

Newbies.

They no longer have the level playing field that made
the net such a powerful tool for new entrepreneurs.

So what is the future of marketing and promotion?

Viral marketing!

As the noose tightens and it becomes harder to find
methods of promoting your products and services, you
better learn viral marketing.

It's been an extremely powerful marketing method and
will become more so as other methods become harder to
implement.

If you're serious about your future success, you better
start using the viral methods of promotion.

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Hitch a ride on the viral marketing train or your
business may go the way of the dinosaur.

The future is now.