If you want a website that not only looks great but is also capable of generating new leads for your business, make sure your site has all of the following ten traits:
An Easy to Remember URL
You don’t want multiple dashes or numbers in your website URL. Instead, it’s important to have a simple address. Since you will say it over the phone and may put it on marketing materials like posters or even billboards, you want something that can be typed in without any issues. Ensuring your address is easy to remember is also why it’s best to stick with .com, .net, or in some cases, .org.
Clear Navigation
When it comes to navigation, simplicity is always best. You want to be sure that regardless of where someone is on your site, they’re only a single click away from your main pages.
A Clear Explanation of You and Your Business
People should know exactly what you and your business are about within a few seconds of finding their way to your site. Failing to include this information can cause visitors to lose trust and hit the back button.
Prominent Contact Information
When it comes to perfect website design for a business, your contact information needs to be readily displayed. Even if you’re hesitant to include a phone number, doing so will help inspire trust among visitors. That’s true even if they never call you.
Real Testimonials
Continuing the theme of ensuring that visitors to your site trust your business, you should have real testimonials that customers have sent you. If possible, include people’s pictures next to their testimonials. Another option is to link to their social media profiles.
Use Quality Pictures and Subheadings
Since online readers like to scan, be sure to break up any big chunks of text on your site by utilizing relevant images and informative subheadings.
Tell Visitors What You Want Them to Do
In order to convert visitors into actual leads, you need to tell them what they should do. So whether that’s submitting a contact form or giving you a call, be sure your site makes that desired action crystal clear.
Regularly Add Content
Whether it’s news updates about your business or informative blog posts, regularly adding new content will help you engage visitors and bring in more search engine traffic.
Take Advantage of Google Webmaster Tools for SEO
The best way to ensure your site is accessible and doesn’t have any SEO issues is to sign up for a free Google Webmaster Tools account. This will provide you with reports, as well as alert you to any issues that need to be addressed.
A Reliable Host
If your site is down, it’s not going to help your business. That’s why it’s vital to carefully research your options before committing to a specific host.
This is the syndicated copy of an original article posted at http://www.webstrategyplus.com/10-things-every-small-business-website-needs/
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