The success of your website isn't measured by the number of visitors who land on your homepage, but by how many of them delve deeper into your site. This article presents five effective strategies to keep your visitors engaged and exploring your website.
Your website can serve multiple purposes, but it's crucial to prioritize one main goal. Whether you aim to increase your newsletter subscribers, attract new customers, or encourage repeat visits, focus on one objective at a time. If you're new to website design, start with one goal and gradually incorporate others as you gain more experience.
If your primary goal is to attract customers for a new product, guide visitors towards that product in various ways. For instance, write an article related to your product and create a dedicated page for it on your website. On your homepage, post an enticing excerpt of the article with a link to the full content. This strategy can effectively draw visitors deeper into your site. For example, ExpertOnEbiz uses this technique effectively.
Each time you redesign or add new content to your site, you're likely to see increased activity. However, avoid drastic changes that could confuse your visitors. Regular content updates are always beneficial, limited only by the time you can dedicate to creating new content. For instance, adding new content every two weeks can keep your site fresh and engaging.
When devising ways to draw visitors into your site, the possibilities are limitless. For example, e-Business Moms uses homepage lead-ins that appear to be site areas but actually link to articles. This approach encourages visitors to read more, establishing the site owner as an expert in her field.
A cluttered homepage with disorganized links, crowded ads, and harsh colors can deter visitors. Too many options can overwhelm visitors, causing them to leave your site prematurely. A clean, soothing design with engaging text and graphics can create a welcoming atmosphere that encourages visitor retention. Again, e-Business Moms provides an excellent example of a well-designed, inviting website.
9 Ingenious Strategies to Boost Your Infoproduct Sales
Are you tired of waiting for your next sale, hoping it will break the monotony? This article will provide a comprehensive 9-step strategy to significantly increase your product sales in a matter of weeks.
Avoid These 5 Sales Letter Mistakes That Can Cost You a Sale
The average conversion rate of most sales letters is a disappointing 1% or even less. However, there are numerous small details that can significantly increase the number of prospects you convert into customers. On the other hand, there are just as many factors that can cause your conversion rate to plummet. Are you guilty of any of these five common sales letter mistakes?
The Impact of Money-Back Guarantees on Sales Success
The first impression of your product or service, its pricing, and the persuasive power of your sales pitch are all crucial. However, if your satisfaction guarantee appears dubious, potential customers will likely turn away. The language, structure, and conditions of your guarantee can significantly influence a sale and reflect directly on your business. So, what does your money-back guarantee reveal about you?
