Best hotel web design practices

However, having a beautiful hotel website is not enough for an excellent performance. Qualified and visually enhanced web platforms representing hotels have become more of a standard, and now it’s more difficult than ever to achieve success. But here are some of the best hotel web design practices that might help you to stand out:

#Create a distinct brand identity 

Faceless bed and breakfast listings have long ago lost their value. Today, the look and feel of a travel business matter a lot. That’s an issue of trust, credibility, and a sense of community the customer belongs to. And for that reason, you need to care about your brand image and your brand identity.

First of all, you need to decide on your brand mission and values. That is an important step, as you need to transmit them into the masses to engage with those who share the same views. Also, it’s critical to craft an impeccable visual identity. It includes logo, typography, website design, marketing materials, and other brand visual attributes. Here, you need to make sure that your brand is consistently displayed in everything you produce and do - starting from your website color palette to the decor elements of your hotel. That will create a holistic brand image, which can be solid leverage for your business performance.

#Feature only authentic content and visuals

Guests want to know what to expect from your service before they arrive to lodge an apartment. Thus, it’s reasonable to post photos of your rooms and other amenities. However, you need to remember that stock photos or low-quality images may alienate visitors as they will perceive you as a second-rate service provider. To raise credibility, you need to use only authentic, high-quality content. For better effect, you can employ videos, room tours, or even VR/AR. Not only it boosts trust, but it also helps you be unique and qualified in the eyes of your potential clients.

#Don’t forget to polish your layout

For better website performance, you need to make sure that your hotel web design is comprehensive and simple. Avoid using sophisticated formats or excessive creative techniques and layouts. Users value simplicity because it allows them to start their user journey immediately as they launch. Complex layouts may require some time to perceive them and to understand. And when using simple ones, you lessen the cognitive load, which is one of the factors of user retention.

#Use multiple CTAs

With so much content on your website, users can feel confused and frustrated. And your aim is to direct them toward the most desired actions. You can employ several CTAs that will help your potential guests to find what they need in just a few clicks. For instance, you can use the book now button, or the contact us button, so that users know what to do and how to get across your hotel website.

#Streamline the booking procedure

The main conversion goal of your hotel website is to boost direct bookings. Thus, you need to drive users to the reservation page and encourage them to book a place. How to do that? You need to make sure your reservation page is accessible from any other page of your website. Also, it’s critical to feature a comprehensive and easy-to-fill-out design form. Don’t use sophisticated design forms that are hard to perceive – go for simple solutions. Avoid placing too many queries – ask only for relevant information and personal data. To make the booking process more secure, you need to guarantee safety and use only tested payment gateways and processors.

#Highlight contact details

As a rule, the contact information is placed at the footer, meaning users need to scroll down several pages to reach it. But for a hotel website, it’s critical to keep it always at the user’s sight, so they can access it when they need it. You can pin it at the header or make it visible on any page of your hotel website.

#Make the design responsive

Another hotel web design best practice is to use a responsive design approach. Responsiveness will enable your hotel website to function well regardless of the device and platform used to access it. Also, make sure your formats stay consistent across all screen sizes.

There are many more top-notch solutions that are aimed to advance your bed and breakfast website. However, these are the most efficient ones, and following them can guarantee you success.