Enhance Your Business Image with a Custom Brand Logo Design

With stock and clip-art logos, the branding quality has recently witnessed a downward curve. Amateurish designers undermine the importance of a logo to a company. Be it small or big, every enterprise should have a well designed logo to create a positive image. A brand logo design is nothing but the face of a company, and therefore it should be designed meticulously.

A brand logo should be something that looks fine in all mediums and sizes. Be it on billboards or a T-shirt, it should look the same. If you want to get your company brand logo designed, then hire the services of a knowledgeable and experienced designer. Additionally keep these points in mind:

• Before designing a logo, you have to give your business a name, an identity and a face. And all this is possible by designing a brand logo. The name should be powerful enough to make your brand recognizable without a symbol or tagline. It should speak for the company.

Thinking of a unique name can be fun.  

• Before you design for a brand, make sure you have done your thorough research on the business, its activities and products. A strong brand is created only after sound and extensive research.

Know the target audience of the client business. It will help you to think of ideas and take the design forward. You also need to do a detailed research on the marketing strategy of the brand you are designing for.

Research includes everything from font choice to the income, gender and habits of the target group. 

• To make a brand memorable, the logo should be alluring in terms of color, typography and taglines. A powerful logo is like a beautiful face that distinguishes itself from the crowd.

Designing a unique logo is not just about creating artistic symbol and fonts. Instead, it is all about making the right impact in the customer’s psyche. A logo created for enhancing the brand image should reflect the true essence of the business. Only aesthetics won’t make a mark!  

• To make the right impression on people, you have to think of fonts that gel with the business concept. Have a word with an experienced designer who has the know-how of font usage.

You have to focus on the targeted market to understand the type of fonts that matches with the business. You should study the fonts that are used by your client’s competitors, and understand why such fonts are preferred.

To get ideas and inspiration, you can refer to inspirational sites.

• It is simple logos that make a brand memorable.  Consider some of the famous brands like Samsung, Nokia or Nike. All of them have simple designs, yet they are memorable.

People remember simple and easy to understand designs than something too abstract or hard to fathom! While designing for a brand, apply the principle of ‘KISS’, i.e. ‘keep it simple, stupid’!

• Why do you think designers add color to a logo? Is it simply to represent the product?

Color is added based on color psychology. Consider the color blue. Why an electronics firm uses blue in their logo like Samsung or Nokia? Blue represents calmness, trustworthiness and professionalism. It has a corporate look and feel. This is the primary reason why companies use blue in their logo.

Thus, a logo created for a brand should be simple and attractive to make the right impact in the minds of the targeted audience.