The idea behind building a website is in most cases to have traffic. It is not enough to build a site and expect people to visit, it has to be promoted, shared, and have content that will make people want to keep coming back for more.
This is the often-ignored side of getting traffic for a website. There are some who feel that visitors should be obtained organically, meaning via viral means on the Internet. Offline advertising, however, using such old media means as television, radio or even newspaper classified is often an easy, quick way to get a flood of traffic.
2. Social media presence
Social media sharing is an efficient way for sites to get popular via word of mouth. This works best when the content lends itself to being shared. For people to want to share a website that they did not create and have no stake in, it must be useful or interesting in some way. There are too many sites out there for anyone to waste time on spam. With the right content a website can gain instant popularity just by being shared with the right people.
3. Excellent content
This is content that is original in all senses of the word. It has to be available in one place and it has to be content that no one else has. This is the essence of what it takes to "go viral". There are millions of websites, most of them generating little to no traffic because they have nothing new or interesting to show. That is all a website is, a vehicle for showing something. For a website to be popular it has to be a primary source of fresh and addictive content.
4. website promotion
This is a very iffy science, not everyone knows how to do it and when they do, not everyone does it ethically. Basically, this amounts to getting search engines to rank a website higher in search results based on certain words used in text on the website. For a long time this method of gaining traffic was used by unscrupulous webmasters to get worthless sites into the top slots in search engine results. The spamming of search engine results has given website promotion a bad reputation with some, but if used properly it can be applied to useful, genuinely interesting content.
5. Become an authority on something
If a website has good, authoritative content, produced by someone who knows their topic then it will become the standard in that field. Every topic that has a large following of people has an authoritative website that is relied on for news or facts relating to that topic. Such sites have millions of hits and make their owners money or get them fame. Those who are interested in that topic have those sites bookmarked. Anyone who wants to compete with authoritative sites needs to become an expert on the topic of that site.
Getting traffic is not easy, it is hard work and often takes years to figure out, but best way to make popular site is always to start out with good content.
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