How to Improve Domain Authority (DA) of your website?

This doesn’t help you with your website ranking in SERP rather it says where your website lags. So don’t confuse this with PageRank. Your website DA score will result anywhere between the set score which is 0 to 100. The higher will be better. DA uses machine learning algorithms to predict google’s interpretation of analysing a website based on a user’s query. This score depends on several factors which also includes the number of links and linking root domains  

Top of the Line Content:

  A famous quote from Mr Ronald Regan, ‘Information is the oxygen of the modern age’. Producing high-quality content will draw people to visit your website often. You should study the user’s query in search engines and write the content accordingly. Analysing from the user’s perspective will help you write creative contents which are

• Engaging,
• Studies,
• Informative,
• Branding, etc.

The keywords act as the gateway for your website which helps you get traffic from other linking root domains. 

On-Page SEO Content:

 The first and foremost thing is the optimization of on-page SEO content. If google and users can understand your content then the chances are high for your ranking in SERP luring lots of traffic. The optimization includes a lot of factors like,

• Technical optimization(server speed, source code, and IP addresses):
• Content(text elements, videos, images, graphics and meta tags)
• Internal Structure(Internal linking and URL structure) 

This plays a huge role in boosting your DA and SERP ranking. You have to cover all the aspects like 

• Optimizing content by using the right keywords(not to stuff too many keywords within your content) 
• Optimizing videos, images, graphics, etc that are related to the content and not overwhelming
• Using precise and apt keywords for meta tags like meta descriptions, title, keywords, etc
• Improving internal linking helps users to get more information from a single domain and stay more time on your website decreasing the bounce rate
• Using hyphens and short words related to content to URLs can help boost your ranking in DA and SERP

Off-Page SEO Content:

Though this seems less important or less work than on-page SEO content, this not only brings traffic but also helps achieve good scores on domain authority(DA). The link profile is crucial, especially if it’s from high authority websites or more domains. This is entirely about building or creating backlinks. The more the linking root domains the higher will be your score in DA and also your ranking will improve in SERP. There are many ways to create backlinks but they should be genuine. 

Google came up with a link scheme where it penalizes both party websites(who it is directed at and linking domain) to avoid manipulating their algorithms. This includes exchanging money or goods and services for links, gifting them to write or post your links, automated programs directing to your site, etc. 

By creating unique and helpful content will help you with the traffic. You may have great content, but if no one knows about it, what’s the use? So the key is outreach and it can be achieved through social media platforms or blogs and guest blogging which can help spread across all cultures and countries. 

Increase the Page Speed:

 If the website is not optimized properly then users will likely exit which will result in an increased bounce rate. In today’s fast-paced world, patience isn’t something you can expect from the user. PageSpeed Insights(PSI) helps analyse and suggest your page’s performance on both mobile and PC devices. It has a scoring system. It is good if your website scores 90% or above, needs improvement if it is 50%-90% and poor if the score is below 50%. So constantly look after and optimize your website to decrease the bounce rate.

Make it Mobile-Friendly:

 It’s very easy to upset the user's with mobile phones nowadays. Since the users of mobile have surpassed the PC users, it is a necessity to optimize your website to mobile version. Voice search is also on the rise which will create a great impact on your SERP if you don’t optimize. It doesn’t mean that you should have a mobile application because, if the mobile user’s run out of storage you are at risk. Optimizing your website according to the mobile version will fetch you good traffic with less bounce rate, increasing your ranking. 

Conclusion:

It is easier said than done. It doesn’t mean that your website isn’t doing well if your domain authority(DA) is low. Some websites have high scores in the DA metric but still, fail at SERP ranking. Domain authority(DA) allows you to improve where you are lacking. It all depends on how you take care of your website. Constantly update and work on your website to get a good ranking in SERP.