When it comes to the website, there is a strong link between your website user experience and traffic flow. UX is how customers behave and feel when they surfing your website. If your website UX unable to provide a positive journey to customers, you will not retain your existing customers. So, optimizing your website with good UX should be one of your main goals when developing your site.
We have all been through a bad user experience online. We go to a website to learn more about a topic, review a product, read about the services we are interested in or do some other work. But we are often welcomed either by a slow website or a layout and design that is too boring.
The main reason why users do not come back to a page online is an ancient web design and non-user-friendly navigation. To leave a good impression on the customers, you need to learn WordPress Website Development. But optimizing the UX of your website is not easy. You have to use various WordPress plugins for business websites to improve the usability of your webpage. Giving a read to this article will surely help you in the process of optimizing your website UX. So let us get started.
Definition of User Experience or UX
User Experience or UX describes the emotions and viewpoints of the visitor for a website, webpage, a product, or an application. It involves various aspects of the human-product relationship like emotions, observations, and associated problems. UX tells us how the user looks at the systems and products offered and their efficiency and usability.
An excellent User Experience is crucial if you want your website to stand outstanding in front of your customers. A negative user experience can diminish the product value despite all the advantages it can offer. UX is subjective because the design that one user will like can be disliked by some other. However, the attributes making up the UX are objective.
Factors that influence UX of a website
Various factors can affect the WordPress website user experience. Here we have coined some of these for you to have a look at them.
Useful
If users do not find your website useful, they will not visit it. Thus a non-useful website will bring down your traffic, and you will find it difficult to compete with your business rivals in the market. If your competitors build a website with helpful features and content, then you might end up losing all your customers to them despite providing better products and services.
The usability of your website means that you should offer easy navigation to visitors without distractions. If your website has all the necessary information, but the user is locating it with difficulty, all your efforts are in vain. Make navigation on your webpage a transparent and defined process for the visitors. So during your WordPress website development, ensure to build large enough clickable areas and intuitive spaces where the users will know they can click.
Make sure that your website is easy to find in the search engine. Easy accessibility is closely related to SEO. An optimized and flawless UX will provide you better traffic and higher ranks. Not only your website gets easily findable on the browser, but the content on the web page should also be easy to access. Use appealing headlines and various sections like the service page, landing pages, the about section, and more should be easy to spot and visit. Simple to use website will enhance the chances of more frequent visits by the same users.
Building trust via online platforms is a challenging task. Now the question is, how can users trust your products, services, and information? Testimonials, certificates, pictures of your team, and industry recognition badges can help in this regard. You can also add a review and feedback section on your website, which the users can refer to and know your credibility.
There will be many competitors in the market offering the same products and services as you. So how will you outshine your business in the eyes of the customers? For that, you have to know the needs of your customers. More than money, people are concerned about getting all their requirements met. Promise them specifications and after-purchase services that no one else can offer. You can convey the desirability of your brand through your website design, logo, elements, and overall aesthetics and can get higher user retention only by building a brand name.
You have to build a website that is easy to use for everyone. While choosing a layout, think from a user perspective while you work on the complex elements. As a business, you must think about an obligatory web design to improve your user experience.
What value does your website add to the users' life? This value is visible immediately when your webpage is opened by a visitor. As long as you do not offer value to the users, it is impossible to get their attention and make them pay for your products and services.
How Does a good UX have an impact on the business website?
A good UX of your website is something that might not seem essential at the moment but will pay you off in the long run. It will help in increasing the number of visits to your website and bring in more organic traffic. According to a report, more than 47% of consumers expect a webpage to load within two seconds. A delay can lead to the visitor closing the website and never getting back again.
By UX optimization, you can keep the users on your webpage for a longer time. It will lead to more exploration of your content and result in a reduced bounce rate, thus creating ready-made business opportunities. Positive user feedback will benefit the building of the brand name of your business. If you provide an attractive web design, easy accessibility, and navigation, people will refer your website to their peers too. You have to utilize various WordPress plugins for the business website to outshine the market.
Optimization of UX of a WordPress Website
Are you looking for ways to optimize your UX of the WordPress website? Here are some tips from our side-
Research before optimizing
To optimize your website UX, you must know what and how to analyze. Refer to the following UX research techniques to bring value to your website.
Write down the elements of your information architecture on separate cards. Then with the help of test users, arrange these cards. Use a card sorting tool that will make the process of gathering data easy and comfortable.
There are experts available who will tell you the difference between a good and a bad UX. He/she will examine your entire website and give you feedback. It is an exceptional technique to gather insights and also know a professional view of your website.
This technique involves studying how the users behave within your website environment. It is regarded as one of the best ways to know your feelings and fix the issues the user will face. It combines various UX research techniques, thus helping you to find new solutions.
It is a technique through which you can test your website on potential users. You can check how these users perform tasks on your website and collect data. You have to ensure that this group of users includes your targeted audience.
Increasing the speed of the website
For a good UX, the speed of your website is the most significant factor. These days several options are available online. Even a slight delay in loading your webpage will significantly reduce your search rankings, and you will end up losing your traffic to your competitors.
One way to improve the speed of your WordPress website is by choosing the best hosting. Prefer hosts that are fast and never result in downtime. Some other ways to improve the speed are using a caching plugin, optimizing the database, and using a Content Delivery Network or CDN.
Having clear CTAs and messages
Your CTAs need to be clear to successfully drive the visitor's attention to wherever you want to. The CTA and additional message pop-ups will prompt the visitors to take action. It makes aligning CTAs proportionally with the rest of the page element important.
Stylish Content
Your web content should be stylish and enjoyable to the users. They should not get interrupted while surfing through your website. Proper content scan ability will help in improving the site navigation, user retention, and better rankings on the search engine. Make your content unique and explicit. Some ways to improve the content delivery include using short passages, bold your headings and subheadings. Use the right-sized images, different font sizes, and styles, pay attention to text dimensions and keep a balance of white spaces.
Summing it Up
There are numerous other ways to enhance your UX optimization, including mobile optimizations, meeting the users’ expectations, designing intuitively, and being consistent. Optimizing your WordPress website’s UX is an ongoing process, and you need to keep up with the modern trends to achieve success.
