Blue Whale Media is a Warrington website design company that has been helping the people of Cheshire improve their online presence through services in web design, graphic design, content writing and much more.
We know better than anyone that a high bounce rate can spell bad news for business owners that rely on online business. There are ways to combat high bounce rates that can be implemented during the design of a website or after it has been made live.
But what exactly is a bounce rate? And how can you seek to reduce yours?
Blue Whale Media are here to shed some light.
What is a Bounce Rate?
A bounce rate is a measurement of the amount of times a user enters your website, only to leave near enough immediately without converting. Converting and conversions refers to the process of a user of your website converting into a customer.
Obviously for business owners that operate online and make sales through their website this can have a major negative impact on business.
How Can You Reduce Your Bounce Rate?
Reducing your bounce rate can be as simple as just changing the text upon your page. If the on page text or ‘copy’ is not of a professional standard, then it can have a huge impact on the amount of conversions you manage to make.
It may not be the actual copy itself but rather the layout, spacing or readability of the copy.
How many times have you visited a page, only to quickly leave avoid scrolling through a huge of block of text in order to save your eyes from strain?
Speak to a Warrington Website Design Company Today
We suggest investing in professional content writing possibly from a Warrington website design company such as Blue Whale Media. Our team of content writers understand how to write website pages for both readability and indexing potential with Google.
Speak to us today for help and advice.
Purge Your Website of Broken Features
If your website is littered with broken features such as links, broken or outdated flash and animations or any other type of broken feature- it may be time for a spring clean.
Removing these types of feature is not only great for SEO but it will also reduce your bounce rate as angry users of your website will not head for the hills as soon as they stumble across these features.
Speak to a Warrington website design company today for help and advice on how to improve your website’s pages through removing broken or outdated features.
Improve Your Pages Loading Speed
Reportedly 57% of website users will abandon a page that takes more than three seconds to load. This is such a massive amount of web users and for businesses that are not willing to update and reduce their loading times, it can completely cripple the amount of sales, conversions and purchases you attain.
Avoid Using Pop Ups On Your Pages
What do we all know about pop ups? They are annoying. In the past, pop ups were viewed as a legitimate form of on page marketing but now they are seen as an annoyance by most web surfers.
As a website design Warrington agency that builds conversion producing websites, we recommend our clients do not use pop ups and focus on building engaging, well crafted websites.
Contact Your Warrington Website Design Experts Today
Need help crafting a conversion making, optimised website? Contact Blue Whale Media today. We are your local Warrington website design company and can help you quickly begin reducing your bounce rate.
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