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Gone are the days when the World Wide Web was platform to serve static text based hyperlinked documents. The only interactivity possible was to click from one link to another. Today’s web is much more interactive and dynamic, it has evolved to a level where high scale web based applications could be served and thousands of users can connect to them and use them at once. Today’s web is multimedia rich, informative and more users driven.
Each day thousands of new websites appear on the web. Each one of them is trying to drive more traffic towards their website by implementing good web design, information rich content, and interactivity. Small businesses from across the globe have already joined the web and using it effectively to reach out new markets and more business. The first thing that a web surfer visiting your pages notices on your website is the design.
Design is a plan to do something. In terms of web, design is the way a website is represented on the screen. This includes the layout of the whole webpage, colors, images, placement of items, and the whole scheme tightly bounded together. The purpose of any design is to make the resulting product a more usable, effective, and efficient way to do the job. In terms of web design, this means that the purpose should be to make the website more usable, more goal-oriented and efficient in terms of using the available resources. There are some common good practices that are often advised to web designers, these tips are also useful for small business website owners so that they can make sure that their web design follows the basic web design principles.
Colors
Colors are very important aspect of any design scheme whether it is the design of a skyscraper, a car or a website. Using the right combination of colors can make your website more usable and hence more goal-oriented. On the other hand using a bad combination of colors can have the adverse affects of making your website not usable and far away from achieving the goals.
Easy Navigational Structure
People generally do not spend much time looking at a website, so if they can’t find the information they needed in the first few seconds they are probably going to leave your website and go elsewhere. So it is important that you place all your important links at a visible spot that can be easily seen when a user opens your pages.
Typography
Typography also plays a very important role in any design. Using the right combination of fonts and using the right sizes can make a simple web document look elegant and pleasant. The fonts should be choose based on the criteria that they should look pretty in large as well as small sizes. The font size you use on your web design should be neither too small nor too large.
Power Tools
There are lots of things that people might want to do when they arrive on your website. For example they might want to search your website for specific information. For that you provide them a search box conveniently located. They might want to share your website with their friends on social networks, so you should have buttons for that too. Make sure that it becomes easier for the users to use your website in their own style.
Once you have uploaded your website and its working, still you need to collect user feedback on your website to see if there is any feature that your visitors would like to see on your website.
Web Design – Price and Quality
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