It is the balance between the desire to have all the novel and cool features accessible on the Internet and the desire to make a website easy to use and to navigate, that differentiate a successful web designing.
A simple website that is suitable designed brings important benefits: it is easier to be scanned by search engines, it loads faster, it is easier to navigate, it is faster to be developed, maintained, updated and optimized. Also, the simplicity of the web design diminish the compatibility problems on different operating systems, screen resolutions, graphic settings and browser types.
Simplicity also refers to the structure of the website. The information posted on the website should to be equally accessible for both a novice and an experienced user. The designer approach to site navigation should take in consideration the behavior of web surfers. Most of the internet users will abandon a site if they have not found the desired information at a glance. Users behavior is a very important guide when designing an easy to navigate website.
A proficient web designer will develop simple web pages that are both visual appealing and simple. Simplicity in web design does not imply insufficiency of information or design elements: it entail that the visitors are able to find what they need effortless.
As the Internet grows rapidly, so does the challenge of being at the top of search engines results. Being well-placed in the search engine result pages (also called SERP) can make a enormous difference in the number of visitors for an website. Search engines love simple websites, without abundance of code and layout elements. An important part of Search Engine Optimization(SEO) job is to minimize the unnecessary scripts and code. If the website is designed with simplicity and usability in mind it is automatically optimized for search engines.
