Key Principles for Good Web Usability

If your website is user-friendly, people won’t be interested in your website. They will navigate back and switch to a new website as per their requirements. Once they are gone 88% of the user will neglect to revisit the website. The best practices are

Consistency: Consistency is a key factor in web design to provide a quality experience to the user. The background, fonts, color, even the tone of writing will have an impact on usability. Every page on your website should be the same layout so that user can understand what kind of information they likely find information on your given page.

 Follow Website Accessible Guidelines: About the usage of the tablet has increased to 30% and the usage of mobile devices has increased 78% so that optimizing the website to fit for the respective devices, browsers, and operating systems. Avoid alternating color backgrounds and flashing lights on your website. Check out the web accessibility guidelines and follow them to reach the standards of web usability.

Easy Loading: No matter how well your website is designed. No one likes the website which takes much time to load, even me. Minify the scripts and do not use the script unnecessarily, optimize the images as well.

Stick to Common Design Elements: When people are visiting a website they have certain expectations on your landing page. According to a recent study, these are the most standard elements people expect when they visit a website:

• Logo in the top left of the screen
• Contact information in the top right of the screen
• Horizontal main menu navigation in the header at the top of each page
• The search bar in the header
• Social media follow icons in the footer