In this installment of our series, we delve into the importance of creating a unique online presence for your business. We'll discuss how to ensure your website accurately represents your brand, subtly promotes your products or services, and stands out from the competition.
Your website should be a digital reflection of your business. It should embody your company's personality and project the image you want to convey. For instance, if you offer a serious service like financial consulting, your website should exude professionalism. It should be devoid of frivolous elements like moving gifs, cartoons, or other playful features.
On the other hand, if your business sells toys, your website can be entirely fun and playful. The key is to align your website's appearance with what you're selling. If you're unsure about your site's appearance, don't hesitate to make changes until it feels right.
Consider checking out your competitors' websites to get an idea of what works and what doesn't. Use your creativity to design a site that is uniquely yours. For example, a financial services company found success by offering a calculator tool on their site, allowing visitors to calculate their retirement savings based on different interest rates and timeframes.
There's nothing more off-putting than visiting a website for information, only to be bombarded with aggressive sales pitches. The most effective websites provide valuable information for free, subtly promoting their products or services through banners or side-page click-throughs.
Avoid turning your website into a sales letter with no real value for the reader. If you're not willing to share some of your knowledge on your website, how can you expect to make a sale? Remember, subtlety is key.
Your website should be as unique as your business. Many websites in the same industry tend to look alike. Avoid falling into the trap of creating a clone of your competitors' sites.
Strive to make your site unique and memorable. If your site reminds visitors of another business, they may lose the brand identification you're trying to establish. Aim to create a site that visitors will bookmark or add to their favorites for future visits.
For instance, a site dedicated to the 3D program Bryce 3D, www.digitalblasphemy.com, stands out due to its unique name and impressive graphics. Another memorable site is www.websitesthatsuck.com, a site dedicated to showcasing poorly designed websites.
Thank you for joining me once again! In our final installment, we'll discuss a crucial aspect of maintaining your website's presence in your visitors' minds: keeping in touch. See you soon!
Making Your Small Website Stand Out: Part 6 (Final Installment)
Welcome to the final installment of our series on making your small website stand out. In this part, we will discuss the importance of ethical email practices, the power of newsletters, and the necessity of clear navigation. We will also revisit the site we mentioned in the previous part, www.websitesthatsuck.com, which serves as a humorous yet educational resource for website designers.
Enhancing Your Website's Appeal: Part 2
In the first part of this series, we delved into the importance of website load speed. Now, we turn our attention to the second crucial aspect of a successful website: its aesthetic appeal. Remember, beauty is subjective, and what you find attractive might not resonate with others. However, constructive criticism from your visitors can be invaluable. In this article, we'll explore some key considerations to help you make informed decisions about your website's design.
Part 3: Making Your Small Website Stand Out
In this third installment of our series, we delve deeper into the intricacies of website optimization and customer service. We'll discuss how to enhance your website's loading speed, improve customer interaction, and provide valuable content.
