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Building Brand Recognition is in fact defining your business in the eyes of your current and potential customers. A better brand design helps you to distinguish your services and products from competitors in a better way and gain customer trust and loyalty.
As a small business you might have already spent enough time building your business, providing good quality services or products with better moral values. Now is the time that you pay attention to your corporate identity. When we talk about corporate identity we are actually talking about many things that when combined together help you shape your corporate identity. It is how your customers and clients, and also your competitors and associates perceive your business. Even though building a corporate identity has become a science in itself but there are some basic steps that every small business must take care of. The first step in this direction would be the most crucial one which is to get your business a logo design.
Your business logo design should be intelligent, good looking, curious, memorable and easy to understand. Your logo design should be solid and should portray a positively balanced image of your business. It should also be distinctive so that your business could stand out of the crowd. Not to mention the importance of uniqueness which makes sure that your corporate identity is one of its kind and yet still easily understood.
Some businesses also use another element of brand recognition which is called a tag line. For example McDonalds uses the tag line ‘I am lovin it’ and Nike has used the tag line of ‘Just do it’. Often this tag line accompanies your logo design and hence communicates a much stronger message that is guaranteed to be read and remembered.
There is also an element that is worth mentioning here which is that your logo design and your tag line should be in synced to each other in terms of style. For example let’s say if you have a logo design that is more formal and authoritative, then perhaps you should consider not using phrases like ‘I m lovin it’ as your tag line.
But how do you come up with a tag line that fits your business. Coming up with a tag line is a creative process which could heart wrenchingly painful some times. Getting a logo design first might help you a little in understanding how you want your business to be identified. Tag lines are usually simpler, concise and effective messages and it requires copy writing experience to come up with something like that. Something that is effective as well as simple. Your tag line should be something that makes your business unique, it should have promise in it, a promise of better quality and services. It should make it easier for the reader or the viewer to associate them with the message. Good tag lines are well proportioned, punchy and often use the words that every day people use in their lives.
A good tag line and a quality logo design can help your business earn a brand recognition level that your competitors could only dream of.
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