TAG, You're it! Using Keywords in Your TagsBy: Janet L. HallDid you know that in order to get your web page a ... in some of the search engines that you MUST useyour keywords in certain TAGS?Th
TAG,
You're it! Using Keywords in Your Tags
By: Janet L. Hall
Did you know that in order to get your web page a top
ranking in some of the search engines that you MUST use
your keywords in certain TAGS?
The basic language in which most web pages are written is
HTML (HyperText Markup Language). In order to turn your
regular text into HTML you must use TAGS. Most TAGS
use a start (beginning) and end (closing) TAG.
To indicate a document is written in HTML you must start the
document with the TAG: (this is placed at the very
top of your document) and then to end your document you
place the TAG: at the very bottom of your
document.
TIP: All start TAG elements are surrounded or enclosed by
angle brackets: < > and all end TAG elements are
surrounded by angle brackets with a forward slash
inside:
BIG TIP: NOT ALL TAGS need the ending TAG. (more on
this later).
There are many TAGS you need to include in your HEAD
TAG (which this article will be addressing), and in your web
page, in which you should include your keywords. This can
help (but doesn’t guarantee) better ratings with some search
engines.
Search engines generally consider anything near the top of
your document or within the HEAD TAG with more
relevance, so it's important to include the proper TAGS and
your keywords within those TAGS.
NOTE: META TAGS are HTML TAGS that will give the
search engines information about your web page and should
be included in the HEAD TAG also. They DO NOT have a
start and end TAG but are enclosed with angle brackets.
So after the tag, place your start HEAD TAG:
TAGS you MUST catch:
(Please note that I am presenting MY keywords in lower
case, and TAGS in upper case in examples)
1.
disorganized? organizing help, clutter tips,<br>organizing tools
These are the TAGS you use for the title of your page. The
title tag is very important so please don't use Home Page for
your title. Some web page software will generate home
page or new page for your title, YOU MUST CHANGE THIS.
On the Internet, your title appears in the blur bar across the
top of the monitor screen.
Make sure you use your keywords in your title to help ensure
a * higher * score with some of the search engines. Many
search engines will display your title and your description in
the search results when people are searching for you.
According to a report I received from WordSpot.com, * The
#1 biggest mistake that web page designers make is leaving
out keywords from the
area of a web page. *<br><br>masterpromotion.com suggests, *The optimum length for a<br>title is between six and eight words. Do not repeat keywords<br>more than once. * Another article I read suggests a title<br>length of 60 characters.<br><br>2.Your next important TAG is your description TAG:<br><br><META NAME="DESCRIPTION" CONTENT="<br>disorganized? need help getting organized? Organizing<br>solutions to simplify your life. got clutter? get rid of clutter.<br>live the life you've been dreaming of, clutter free, get an<br>overhall"><br><br>This TAG can be thought of as a mini ad for your web site. <br>You should also place your keywords here. The suggested<br>length for your description is between 10 and 25 words or<br>150 characters.<br><br>3.Next is your keyword TAG in which you need to enter YOUR relevant keywords YOU have selected for that page.<br><br><META NAME="KEYWORDS" CONTENT=" organizing,<br>organising, clutter, overhall, overhaul, organized, get<br>organized, organizing tools, stuff, disorganized, clutter in<br>your life, stay organized, professional organizers"><br><br>No more then a 1,000 characters are advised; however,<br>please remember that each search engine and directory may<br>have their own set of criteria of what is acceptable and<br>what's not. The keywords you include here MUST and<br>should be used throughout that web page to help get a<br>higher ranking in some of the search engines.<br><br>4.Another TAG, that many don't utilize, is the author<br>TAG, yet another place you can insert your keywords. <br>HotBot is one of the search engines that will recognize your<br>keywords use in this TAG: <br><br><META NAME="AUTHOR" CONTENT=" janet l. hall, owner<br>of overhall consulting, professional organizer, speaker,<br>author can help you get organized and get rid of your<br>clutter"><br><br>5.HotBot and Inktomi search engines also consider keywords found in your comment TAG:<br><br><!--//overhall consulting website is maintained and updated<br>by professional organizer, janet l. hall//--!><br><br>There are several other TAGS that can be used in you<br>HEAD TAG, but I feel these are the most important that will<br>give you a good start.<br><br>Now make sure you use the END HEAD TAG </HEAD><br><br>Okay, lets put that all together to see what it will look like on<br>your web page:<br><br><HTML><br><br><HEAD><br><br><TITLE> disorganized? organizing help, clutter tips,<br>organizing tools
TIP: Each page on your web site needs to be given it’s OWN
HEAD information.
Editors NOTE: In the examples above, anything typed in
lower case should be replaced with YOUR title, YOUR
description, YOUR keywords, and YOUR author and
comment information. In the examples above the TAGS
have been typed in UPPER CASE; however, this is not
necessary when entering this information onto your web
page. All brackets and other symbols need to be typed in as
presented in the above examples.
Happy TAGGING and "OverHalling" your site!
One more TIP: Please remember the keywords you are
using MUST be reflected in the page content of the page you
are trying to improve or build.
Next time, we'll discuss using TAGS and keywords in the
body of your pages.
The Organizing Wizard, Janet L. Hall, is a Professional
Organizer, Speaker, and Author. She is the owner of
OverHall Consulting, and Organizing By Phone. Subscribe to
her FREE organizing newsletter at
http://www.overhall.com/newsletter.htm or visit
her web site at http://www.overhall.com
Copyright 2001 by OverHall Consulting
P.O. Box 263, Port Republic, MD 20676
All Rights Reserved. Permission is granted to reproduce, copy, or distribute so
long as article is kept intact, this copyright notice and full information about
contacting the author is attached.
