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For small businesses, Internet brings lots of opportunities to deliver their message to their clients. Small businesses are turning to web and are taking advantage of these new opportunities. Making a business website is not a piece of cake and certainly not everyone can do the job. However, the do it yourself trend had made people believe that they can create their own business website too even if they are not web designer or developer. Small business owners can certainly create their own website but what good that website design would be if it is not effective and does not bring any results back to the business.
While creating a website for business purposes there are many things to increase the chances of better returns from the website. Not all business website are designed the same way, but unfortunately people love to jump on the band wagons without understanding that they have other options which suite them better.
A business website needs to be concise and to the point. People do not have much time to spend on a website so your website should be designed in a way that makes it easier for people to explore it quickly. A business website should provide the visitors a chance to quickly get to the information they needed. This means that a business website design should have a very user friendly navigation, important pages and links presented on the top and a search box to the corner. So that the visitors can browse through the website or use the search box to look for the information they needed.
A business website is not like a personal blog, so it looks awkward seeing a list of social web profiles in the sidebar with almost every social media website included. As a small business you need to focus your attention on few social platforms and only offer the options where you are most active. For example facebook and twitter are probably the busiest options of all so use only them.
As a small business you need to evaluate that what kind of pages you need on your website. Designing a practically effective and efficient website means to stay focus on your business goals. There are widgets to put almost everything, from NASA’s mars rover images to the RSS feed of local grocery store. These widgets are there but it does not mean that you must add them to your website. Please do not use your website look like personal homepage of some teen. Instead make it focused and avoid putting on distractions there. Your website’s visitors are already quite distracted by many other things demanding their attention so you adding more to your website will take away their interest from the website to other things. This kind of behavior will stop them from learning more about your website and hence you will be hurting your business goals ultimately.
For a website design to be effective it needs to be supplemented with effective powerful and compelling copywriting. Make sure that the contents of your website follow the same style as your design which is to make things simple and concise and avoid distractions.
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