Pretty website design

The world of internet marketing is always changing to keep up with our ever-changing technology and systems. Creating a website that can withstand all these changes is by no means an easy feat. You need to make sure your web design utilises the latest techniques and SEO knowledge, as well as constantly be a source of fresh content. Your web design also needs to be easy to navigate so that people will keep coming back. However, the thing you will be most judged on is what your web design looks like.

Research has proven that 80% of internet users will trust a company with a "pretty" web design. This type of thinking is actually intrinsic to human psychology and the way we make use of mental heuristics. Heuristics are shortcuts which cut down our processing time when we make decisions. If something is good looking, we are more likely to accept that all other attributes are also positive. Think about fairy tale characters like the wicked witch or the evil monsters - all are evil, but all are also ugly. Conversely, the protagonists are all ridiculously good looking - and benign characters too. The same goes with web design.

Using a ridiculously attractive web design which is pleasing to the eye means people can more successfully consume your content and spend longer on your website. Consider what happens with ugly web design. People tend to click 'back' until they find a good looking web design. Even if they require specific services or information on your website, they will be less prone to linger if the surrounding web design is visually offensive. The opposite is true for good looking web designs, especially when someone is still researching the best business to choose. Many businesses rely on appearance for their marketing in the offline world, such as florists, printing specialists, designers, etc. Having a great web design to match means you can make your business consistently look amazing.

All marketing material must look good, and web design is essentially one of your most powerful tools. To the online community who hasn't heard of your business yet, having a pretty web design is the most powerful way to draw in new customers, and display your business in the best light. If you think your web design is already quite attractive, there are plenty of online web design directories which showcase what real beauty is all about, like Css Mania. Comparing your website design to the community rated designs found online is a great idea if you're unsure about the need for a revamp. Whatever your website currently looks like, it's always a good idea to get inspired by other good looking website designs.